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The Next 4 Billion
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The Next 4 Billion (2007)The Next 4 BillionA mixed methods UTAUT2-based approach to understanding unified payments interface adoption among low-income users (2024)A mixed methods UTAUT2-based …Impact of perceived value on the online purchase intention of base of the pyramid consumers (2023)Impact of perceived value on …Does reference-group comparison impact compensatory consumption for bottom of the pyramid (BOP) consumers? (2023)Does reference-group comparis…Packaging-influenced-purchase decision segment the bottom of the pyramid consumer marketplace? Evidence from West Bengal, India (2021)Packaging-influenced-purchase…Negative emotions in consumer brand relationship: A review and future research agenda (2021)Negative emotions in consumer…Factors Affecting BoP Producer Intention to Use P2P Lending Platforms in India (2021)Factors Affecting BoP Produce…Aspirational consumption at the bottom of pyramid: A review of literature and future research directions (2020)Aspirational consumption at t…Stakeholder Transformation Process: The Journey of an Indigenous Community (2017)Stakeholder Transformation Pr…Determinants of the growth aspiration: a quantitative study of Venezuelan entrepreneurs (2016)Determinants of the growth as…Consumer decision‐making styles and post purchase behaviour of poor for Fast Moving Consumer Goods (2016)Consumer decision‐making styl…A hybrid approach to innovation by social enterprises: lessons from Africa (2015)A hybrid approach to innovati…What drives the customer of world's largest market to participate in value co-creation? 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  • 2021Negative emotions in consumer brand relationship: A review and future research agenda187 cited
  • 2020Aspirational consumption at the bottom of pyramid: A review of literature and future research directions122 cited
  • 2012Stakeholder Expectation of Corporate Social Responsibility Practices: A Study on Local and Multinational Corporations in Kazakhstan78 cited
  • 2009Advancing the Business and Human Rights Agenda: Dialogue, Empowerment, and Constructive Engagement73 cited
  • 2014What drives the customer of world's largest market to participate in value co-creation?69 cited
  • 2015A hybrid approach to innovation by social enterprises: lessons from Africa51 cited
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  • 2023Impact of perceived value on the online purchase intention of base of the pyramid consumers42 cited
  • 2012Social Finance and Impact Investing42 cited
  • 2016Determinants of the growth aspiration: a quantitative study of Venezuelan entrepreneurs41 cited
  • 2017Stakeholder Transformation Process: The Journey of an Indigenous Community40 cited
  • 2021Factors Affecting BoP Producer Intention to Use P2P Lending Platforms in India31 cited
  • 2021Packaging-influenced-purchase decision segment the bottom of the pyramid consumer marketplace? Evidence from West Bengal, India29 cited

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  • 2016Consumer decision‐making styles and post purchase behaviour of poor for Fast Moving Consumer Goods25 cited
  • 2024A mixed methods UTAUT2-based approach to understanding unified payments interface adoption among low-income users15 cited
  • 2023Does reference-group comparison impact compensatory consumption for bottom of the pyramid (BOP) consumers?14 cited