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A Conceptual Model of the Corporate Decision-Making Process of Sport Sponsorship Acquisition
16 references·9 citing·46 second hop
A Conceptual Model of the Corporate Decision-Making Process of Sport Sponsorship Acquisition (1997)A Conceptual Model of the Corporate Decis…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Understanding Sport Sponsorship through Exchange Theory (1994)Understanding Sport Sponsorsh…The Corporate (Sports) Sponsor (1992)The Corporate (Sports) SponsorAn Approach to the Evaluation and Selection of Sport Sponsorship Proposals (1992)An Approach to the Evaluation…The Links Between Objectives and Function in Organizational Sponsorship (1991)The Links Between Objectives …Measuring multiple buying influences (1988)Measuring multiple buying inf…International Market Entry and Expansion Via Independent or Integrated Channels of Distribution (1987)International Market Entry an…Industrial Purchasing: An Empirical Exploration of the Buyclass Framework (1987)Industrial Purchasing: An Emp…An Exploratory Investigation of the Structure of the Buying Center in the Metalworking Industry (1984)An Exploratory Investigation …A Script-Theoretic Analysis of Industrial Purchasing Behavior (1984)A Script-Theoretic Analysis o…The Buying Center: Structure and Interaction Patterns (1981)The Buying Center: Structure …The Buying Center: Structure and Interaction Patterns (1981)The Buying Center: Structure …Organizations buying in new task and rebuy situations (1979)Organizations buying in new t…Environmental Uncertainty and Buying Group Structure: An Empirical Investigation (1979)Environmental Uncertainty and…A General Model for Understanding Organizational Buying Behavior (1972)A General Model for Understan…Industrial buying and creative marketing (1967)Industrial buying and creativ…Understanding sport sponsorship decision-making – an exploration of the roles and power bases in the sponsors’ buying center (2020)Understanding sport sponsorsh…Hidden agenda in sport sponsorship – The influence of managers’ personal objectives on sport sponsorship decisions (2020)Hidden agenda in sport sponso…The Sponsorship Motive Matrix (SMM): A Framework for Categorising Firms’ Motives for Sponsoring Sports Events (2017)The Sponsorship Motive Matrix…‘Game, Set, Match’: An exploration of congruence in Australian disability sport sponsorship (2014)‘Game, Set, Match’: An explor…Rules of engagement: A discrete choice analysis of sponsorship decision making (2013)Rules of engagement: A discre…An examination of sports sponsorship from a small business perspective (2010)An examination of sports spon…Sponsorship and Gay Sport: A Case Study of the 2000 Gay Softball World Series (2002)Sponsorship and Gay Sport: A …An Analysis of Volume Consumption, Consumer Interest and Perceptions of Sport Sponsorship as they Relate to the Super Bowl (2002)An Analysis of Volume Consump…Modelling Sport Sponsorship Selection Decisions (1997)Modelling Sport Sponsorship S…The Handbook of Social Psychology (1969)Organization Structure and Strategies of Control: A Replication of the Aston Study (1972)Socially Responsible Organizational Buying: Environmental Concern as a Noneconomic Buying Criterion (1994)Vendor Consideration and Switching Behavior for Buyers in High-Technology Markets (1995)Modeling the Determinants of Customer Satisfaction for Business-to-Business Professional Services (1996)Interaction Process Analysis (2010)The social psychology of organizing (1969)Designing Complex Organizations (1973)Handbook of Industrial and Organizational Psychology. 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this work references cited by second hop

References

  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1967Industrial buying and creative marketing994 cited
  • 1972A General Model for Understanding Organizational Buying Behavior914 cited
  • 1987International Market Entry and Expansion Via Independent or Integrated Channels of Distribution847 cited
  • 1981The Buying Center: Structure and Interaction Patterns443 cited
  • 1987Industrial Purchasing: An Empirical Exploration of the Buyclass Framework429 cited
  • 1979Environmental Uncertainty and Buying Group Structure: An Empirical Investigation273 cited
  • 1981The Buying Center: Structure and Interaction Patterns210 cited
  • 1984An Exploratory Investigation of the Structure of the Buying Center in the Metalworking Industry171 cited
  • 1984A Script-Theoretic Analysis of Industrial Purchasing Behavior143 cited
  • 1992The Corporate (Sports) Sponsor142 cited
  • 1991The Links Between Objectives and Function in Organizational Sponsorship117 cited
  • 1994Understanding Sport Sponsorship through Exchange Theory94 cited
  • 1992An Approach to the Evaluation and Selection of Sport Sponsorship Proposals88 cited
  • 1979Organizations buying in new task and rebuy situations

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80 cited
  • 1988Measuring multiple buying influences79 cited
  • Cited by

    • 2010An examination of sports sponsorship from a small business perspective32 cited
    • 2014‘Game, Set, Match’: An exploration of congruence in Australian disability sport sponsorship27 cited
    • 2002An Analysis of Volume Consumption, Consumer Interest and Perceptions of Sport Sponsorship as they Relate to the Super Bowl22 cited
    • 2020Hidden agenda in sport sponsorship – The influence of managers’ personal objectives on sport sponsorship decisions21 cited
    • 1997Modelling Sport Sponsorship Selection Decisions21 cited
    • 2013Rules of engagement: A discrete choice analysis of sponsorship decision making18 cited
    • 2020Understanding sport sponsorship decision-making – an exploration of the roles and power bases in the sponsors’ buying center17 cited
    • 2017The Sponsorship Motive Matrix (SMM): A Framework for Categorising Firms’ Motives for Sponsoring Sports Events14 cited
    • 2002Sponsorship and Gay Sport: A Case Study of the 2000 Gay Softball World Series11 cited