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Cited by

• 2009Signage vs. No Signage: An Analysis of Sponsorship Recognition in Women's College Basketball49 cited
• 2000The Impact of Sport Sponsorship Activities, Corporate Image, and Prior use on Consumer Purchase Intention45 cited
• 2006Measuring the Marketing Communication Activations of a Professional Tennis Tournament43 cited
• 2012Corporate Renaming of Stadiums, Team Identification, and Threat to Distinctiveness38 cited
• 2006Analysing the effects of advertising type and antecedents on attitude towards advertising in sport35 cited
• 2008Effectiveness of In-Game Advertisements in Sport Video Games: An Experimental Inquiry on Current Gamers35 cited
• 2020Audience response to endemic and non-endemic sponsors of esports events32 cited
• 1999The impact of a video screen and rotational‐signage systems on satisfaction and advertising recognition30 cited
• 2006Virtual advertising and brand awareness28 cited
• 1993Intermediate Measures and Recognition Testing of Sponsorship Advertising at an LPGA Tournament25 cited
• 2006The effect of perceived image fit on brand awareness: 2002 Korea-Japan World Cup22 cited
• 2011Attitudes of various demographic groups toward advertising through sport at METU.21 cited
• 2012How does advertising through sport work? Evidence from college students in Singapore