this work references cited by second hopReferences
- 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
- 1993Market Orientation: Antecedents and Consequences7,032 cited
- 1994The Capabilities of Market-Driven Organizations6,532 cited
- 1995Market Orientation and the Learning Organization4,379 cited
- 1998Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination3,968 cited
- 1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis3,864 cited
- 1952Content Analysis in Communication Research.3,099 cited
- 1992The Changing Role of Marketing in the Corporation2,773 cited
- 1989Organizational Culture and Marketing: Defining the Research Agenda1,802 cited
- 2002Assessing the impact of organizational practices on the relative productivity of university technology transfer offices: an exploratory study1,709 cited
- 1997Customers' motivations for maintaining relationships with service providers1,604 cited
- 1997The Effects of Organizational Differences and Trust on the Effectiveness of Selling Partner Relationships1,415 cited
- 1996Integrating R&D and Marketing: A Review and Analysis of the Literature1,300 cited
- 2000A Multiple-Layer Model of Market-Oriented Organizational Culture: Measurement Issues and Performance Outcomes
Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work