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Proliferating Private-Label Portfolios: How Introducing Economy and Premium Private Labels Influences Brand Choice
16 references·16 citing·38 second hopsampled
Proliferating Private-Label Portfolios: How Introducing Economy and Premium Private Labels Influences Brand Choice (2010)Proliferating Private-Label Portfolios: H…Understanding retail branding: conceptual insights and research priorities (2004)Understanding retail branding…Brand Credibility, Brand Consideration, and Choice (2004)Brand Credibility, Brand Cons…Discrete Choice Methods with Simulation (2003)Discrete Choice Methods with …The Category-Demand Effects of Price Promotions (2001)The Category-Demand Effects o…Building Store Loyalty through Store Brands (2000)Building Store Loyalty throug…Brand Equity as a Signaling Phenomenon (1998)Brand Equity as a Signaling P…Meta-Analytic Procedures for Social Research. (1994)Meta-Analytic Procedures for …Meta-Analytic Procedures for Social Research (1991)Meta-Analytic Procedures for …A Process-Tracing Study of Brand Extension Evaluation (1991)A Process-Tracing Study of Br…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…An Evaluation Cost Model of Consideration Sets (1990)An Evaluation Cost Model of C…Price-Induced Patterns of Competition (1989)Price-Induced Patterns of Com…Choice Based on Reasons: The Case of Attraction and Compromise Effects (1989)Choice Based on Reasons: The …Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis (1982)Adding Asymmetrically Dominat…Elimination by aspects: A theory of choice. (1972)Elimination by aspects: A the…Individual Choice Behavior: A Theoretical Analysis. (1960)Individual Choice Behavior: A…The Future of Private Labels: Towards a Smart Private Label Strategy (2021)The Future of Private Labels:…A global perspective on the marketing mix across time and space (2021)A global perspective on the m…Branding in the era of digital (dis)intermediation (2019)Branding in the era of digita…Management of Knowledge, Innovation and Performance in SMEs (2016)Management of Knowledge, Inno…Cross-Channel Effects of Price Promotions: An Empirical Analysis of the Multi-Channel Grocery Retail Sector (2016)Cross-Channel Effects of Pric…Creation of consumer loyalty and trust in the retailer through store brands: The moderating effect of choice of store brand name (2016)Creation of consumer loyalty …Taking private labels upmarket: Empirical generalizations on category drivers of premium private label introductions (2014)Taking private labels upmarke…Product Differentiation with Credence Attributes and Private Labels: The Case of Whitefish in UK Supermarkets (2014)Product Differentiation with …Moderating Effects of the Relationship between Private Label Share and Store Loyalty (2014)Moderating Effects of the Rel…Determinants of Store Brand Share (2014)Determinants of Store Brand S…Retailer Private-Label Margins: The Role of Supplier and Quality-Tier Differentiation (2013)Retailer Private-Label Margin…New Products: The Antidote to Private Label Growth? (2012)New Products: The Antidote to…Marketing activity, blogging and sales (2012)Marketing activity, blogging …Role of Retailer Positioning and Product Category on the Relationship Between Store Brand Consumption and Store Loyalty (2011)Role of Retailer Positioning …Incorporating Context Effects into a Choice Model (2011)Incorporating Context Effects…An Empirical Investigation of the Impact of Gasoline Prices on Grocery Shopping Behavior (2011)An Empirical Investigation of…Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality (2000)The impact of perceived corporate social responsibility on consumer behavior (2005)Brands and Branding: Research Findings and Future Priorities (2006)The psychology of interpersonal relations. 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References

  • 1991Meta-Analytic Procedures for Social Research4,635 cited
  • 1994Meta-Analytic Procedures for Social Research.4,249 cited
  • 2003Discrete Choice Methods with Simulation3,891 cited
  • 1972Elimination by aspects: A theory of choice.3,365 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1960Individual Choice Behavior: A Theoretical Analysis.2,504 cited
  • 1998Brand Equity as a Signaling Phenomenon1,968 cited
  • 1982Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis1,944 cited
  • 1989Choice Based on Reasons: The Case of Attraction and Compromise Effects1,813 cited
  • 2004Brand Credibility, Brand Consideration, and Choice1,354 cited
  • 2004Understanding retail branding: conceptual insights and research priorities1,095 cited
  • 1990An Evaluation Cost Model of Consideration Sets1,026 cited
  • 1991A Process-Tracing Study of Brand Extension Evaluation891 cited
  • 2000Building Store Loyalty through Store Brands684 cited
  • 1989Price-Induced Patterns of Competition666 cited
  • 2001The Category-Demand Effects of Price Promotions

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534 cited

Cited by

  • 2019Branding in the era of digital (dis)intermediation225 cited
  • 2012Marketing activity, blogging and sales213 cited
  • 2021The Future of Private Labels: Towards a Smart Private Label Strategy176 cited
  • 2014Determinants of Store Brand Share170 cited
  • 2011Incorporating Context Effects into a Choice Model144 cited
  • 2011An Empirical Investigation of the Impact of Gasoline Prices on Grocery Shopping Behavior131 cited
  • 2011Role of Retailer Positioning and Product Category on the Relationship Between Store Brand Consumption and Store Loyalty130 cited
  • 2014Moderating Effects of the Relationship between Private Label Share and Store Loyalty128 cited
  • 2021A global perspective on the marketing mix across time and space120 cited
  • 2014Product Differentiation with Credence Attributes and Private Labels: The Case of Whitefish in UK Supermarkets118 cited
  • 2014Taking private labels upmarket: Empirical generalizations on category drivers of premium private label introductions117 cited
  • 2016Creation of consumer loyalty and trust in the retailer through store brands: The moderating effect of choice of store brand name109 cited
  • 2012New Products: The Antidote to Private Label Growth?108 cited
  • 2016Cross-Channel Effects of Price Promotions: An Empirical Analysis of the Multi-Channel Grocery Retail Sector108 cited
  • 2013Retailer Private-Label Margins: The Role of Supplier and Quality-Tier Differentiation107 cited
  • 2016Management of Knowledge, Innovation and Performance in SMEs87 cited