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A Study to Observe Factors of Internal Marketing and its Impact on Employees' Job Satisfaction: Evidence from Karachi Pharmaceutical Industry
16 references·0 citing·43 second hop
A Study to Observe Factors of Internal Marketing and its Impact on Employees' Job Satisfaction: Evidence from Karachi Pharmaceutical Industry (2012)A Study to Observe Factors of Internal Ma…Insights into the Indian call centre industry: can internal marketing help tackle high employee turnover? (2009)Insights into the Indian call…The Effect of Internal Marketing on Organizational Commitment in Iranian Banks (2008)The Effect of Internal Market…Internal marketing issues and challenges (2003)Internal marketing issues and…A relationship‐mediated theory of internal marketing (2003)A relationship‐mediated theor…The role of employee development in customer relations: the case of UK retail banks (2002)The role of employee developm…Internal market orientation (2002)Internal market orientationIntegrating internal marketing with participative management (2001)Integrating internal marketin…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Advances in the internal marketing concept: definition, synthesis and extension (2000)Advances in the internal mark…A broadened conception of internal marketing (1999)A broadened conception of int…Keynote paper From marketing mix to relationship marketing ‐ towards a paradigm shift in marketing (1997)Keynote paper From marketing …The Management of Customer-Contact Service Employees: An Empirical Investigation (1996)The Management of Customer-Co…From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)From Marketing Mix to Relatio…Tracking the evolution of the services marketing literature (1993)Tracking the evolution of the…The essence of services marketing (1993)The essence of services marke…Internal marketing and organizational behavior: A partnership in developing customer-conscious employees at every level (1990)Internal marketing and organi…The Social Psychology of Organizations. (1979)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Behavioral Consequences of Service Quality (1996)Internal-market orientation and its measurement (2005)Internal branding: Exploring the employee's perspective (2007)How organizational learning affects a firm's flexibility, competitive strategy, and performance (2011)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Customer satisfaction with services: putting perceived value into the equation (2000)Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters (2000)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)The Commitment-Trust Theory of Relationship Marketing (1994)Measuring Internal Market Orientation (2004)Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees (2013)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The measurement and antecedents of affective, continuance and normative commitment to the organization (1990)Customer experience, organisational culture and the employer brand (2007)An Inquiry into the Nature and Causes of the Wealth of Nations (1776)The Structure of Scientific Revolutions (1963)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)Relationship marketing in consumer markets (1996)The Internet and international marketing (1997)Trust‐based commitment: multidimensional consumer‐brand relationships (2005)Research in Organizational Behavior (1984)THE PEOPLE MAKE THE PLACE (1987)Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)Corporate citizenship as a marketing instrument ‐ Concepts, evidence and research directions (2001)The value concept and relationship marketing (1996)Tourism image, evaluation variables and after purchase behaviour: inter-relationship (2001)The New Public Governance? 1 (2006)American Economic Review (2019)Social Learning Theory. (1978)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Measuring Service Quality: A Reexamination and Extension (1992)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance (2005)To Empower or Not to Empower Your Sales Force? An Empirical Examination of the Influence of Leadership Empowerment Behavior on Customer Satisfaction and Performance. (2005)Improving the quality of services marketing: Service (Re) design is the critical link (1995)Service quality in a cellular telecommunications company: a South African experience (2002)Sustainable homeservices? Toward household services that enhance ecological, social and economic sustainability (2004)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)
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References

  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing2,349 cited
  • 1996The Management of Customer-Contact Service Employees: An Empirical Investigation1,920 cited
  • 1993Tracking the evolution of the services marketing literature977 cited
  • 2000Advances in the internal marketing concept: definition, synthesis and extension646 cited
  • 1990Internal marketing and organizational behavior: A partnership in developing customer-conscious employees at every level635 cited
  • 1997Keynote paper From marketing mix to relationship marketing ‐ towards a paradigm shift in marketing491 cited
  • 2003Internal marketing issues and challenges488 cited
  • 2002Internal market orientation381 cited
  • 1993The essence of services marketing252 cited
  • 2003A relationship‐mediated theory of internal marketing237 cited
  • 1999A broadened conception of internal marketing220 cited
  • 2009Insights into the Indian call centre industry: can internal marketing help tackle high employee turnover?138 cited
  • 2001Integrating internal marketing with participative management86 cited
  • 2008The Effect of Internal Marketing on Organizational Commitment in Iranian Banks

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80 cited
  • 2002The role of employee development in customer relations: the case of UK retail banks64 cited
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