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A Customer Management Dilemma: When Is It Profitable to Reward One's Own Customers?

16 references·16 citing·51 second hopsampled

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References

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1987The Competitiveness of Markets with Switching Costs714 cited
2002Customer lifetime value research in marketing: A review and future directions583 cited
2006Coordination and Lock-In: Competition with Switching Costs and Network Effects539 cited
1995

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Competitive Coupon Targeting

373 cited

2001Individual Marketing with Imperfect Targetability341 cited

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