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The role of brand schemas, information transparency, and source of message on apparel brands' social responsibility communication

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199 cited

2011Do Transparent Business Practices Pay? Exploration of Transparency and Consumer Purchase Intention175 cited

2008Consumer willingness to pay for sustainable apparel: the influence of labelling for fibre origin and production methods162 cited

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2020Click, click, ad: the proportion of relevant (vs. irrelevant) ads matters when advertising within paginated online content27 cited
2018Building corporate reputation, overcoming consumer skepticism, and establishing trust: choosing the right message types and social causes in the restaurant industry27 cited
2021The impact of communication on consumer knowledge of environmentally sustainable apparel25 cited
2020Going green? How skepticism and information transparency influence consumers' brand evaluations for familiar and unfamiliar brands24 cited
2021I know what you are thinking: How theory of mind is employed in product evaluations14 cited
2019Expectations matter: Evaluation of brand’s pro-environmental initiatives based on consumers’ brand schemas and brand familiarity11 cited
2023Improving Society and the Planet: Sustainability and Fashion Post-Pandemic9 cited
2017Influence of consumers’ brand expectations on apparel brands’ US-based sourcing strategy9 cited