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Successful practices in customer relationship management

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References

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1994Customer-Centered Reengineering: Remapping for Total Customer Value47 cited

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Cited by

2009Customer Relationship Management: Implementation Process Perspective84 cited
2005Strategy, technology and organisational alignment: Key components of CRM success71 cited
2019CRM and organizational performance44 cited
2007A Case Study: CRM Adoption Success Factor Analysis and Six Sigma DMAIC Application42 cited
2016The critical success factors for customer relationship management implementation: a systematic literature review31 cited
2012Identifying Critical Success Factors for Adopting CRM in Small: A Framework for Small and Medium Enterprises22 cited
2012Customer Relationship Management: Proposed Framework from a Government Perspective Times22 cited
2023Applications of Information Systems and Data Security in Marketing Management21 cited
2011Organizational perspective of CRM implementation factors in hospital18 cited
2011A review of customer relationship management system benefits and implementation in small and medium enterprises16 cited
2010Evaluation of the implementation of CRM in developing countries13 cited
2010Application of data mining techniques in the financial sector for profitable customer relationship management12 cited
2008Data mining tools: a CRM perspective12 cited