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Attitude towards materialism in sport and materialism tendencies amongst black Generation Y students

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References

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2005

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Influence of materialism, gender and nationality on consumer brand perceptions

99 cited

2003“Who is Your Hero?” Implications for Athlete Endorsement Strategies76 cited

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2018INFLUENCE OF PERCEIVED EASE OF USE AND PERCEIVED RELATIVE ADVANTAGE ON GENERATION Y STUDENTS’ ATTITUDES TOWARDS AND USAGE BEHAVIOUR OF MOBILE BANKING IN SOUTH AFRICA6 cited