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How Important Are Brands? A Cross-Category, Cross-Country Study
16 references·16 citing·32 second hopsampled
How Important Are Brands? A Cross-Category, Cross-Country Study (2010)How Important Are Brands? A Cross-Categor…A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)A Critical Review of Construc…Brand Community (2001)Brand CommunityStructural equation modeling with AMOS: basic concepts, applications, and programming (2000)Structural equation modeling …Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?Principles and Practice of Structural Equation Modeling (1998)Principles and Practice of St…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Assessing Measurement Invariance in Cross‐National Consumer Research (1998)Assessing Measurement Invaria…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Structural Equations with Latent Variables (1989)Structural Equations with Lat…Possessions and the Extended Self (1988)Possessions and the Extended …On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Reliability and Validity Assessment (1979)Reliability and Validity Asse…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Free Competition and the Optimal Amount of Fraud (1973)Free Competition and the Opti…Information and Consumer Behavior (1970)Information and Consumer Beha…Brand credibility and marketplace globalization: The role of perceived brand globalness and localness (2020)Brand credibility and marketp…Building brand authenticity in fast-moving consumer goods via consumer perceptions of brand marketing communications (2018)Building brand authenticity i…Consumers and Brands across the Globe: Research Synthesis and New Directions (2017)Consumers and Brands across t…Measuring socioemotional wealth in family-owned and -managed firms: A validation and short form of the FIBER Scale (2016)Measuring socioemotional weal…Capturing the Familiness of Family Businesses: Development of the Family Influence Familiness Scale (FIFS) (2016)Capturing the Familiness of F…Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity (2015)Reconciling the tension betwe…Consumer perceived brand innovativeness (2015)Consumer perceived brand inno…Talented people and strong brands: The contribution of human capital and brand equity to firm value (2014)Talented people and strong br…Managing Brands in the Social Media Environment (2013)Managing Brands in the Social…A bibliometric analysis of the global branding literature and a research agenda (2013)A bibliometric analysis of th…The Double-Edged Sword of Foreign Brand Names for Companies from Emerging Countries (2012)The Double-Edged Sword of For…Factors influencing mobile services adoption: a brand‐equity perspective (2012)Factors influencing mobile se…Why consumers do (not) like global brands: The role of globalization attitude, GCO and global brand origin (2011)Why consumers do (not) like g…The young adult cohort in emerging markets: Assessing their glocal cultural identity in a global marketplace (2011)The young adult cohort in eme…The Performance of Global Brands in the 2008 Financial Crisis: A Test of Two Brand Value Measures (2011)The Performance of Global Bra…Branding in a global marketplace: The mediating effects of quality and self-identity brand signals (2011)Branding in a global marketpl…Coefficient Alpha and the Internal Structure of Tests (1951)The Theory of Buyer Behavior (1971)The Nature and Scope of Marketing (1976)Measuring Service Quality: A Reexamination and Extension (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)The Principles of Psychology (1891)Purity and Danger: An Analysis of Concepts of Pollution and Taboo (1967)Attachment and Loss (1969)Dimensions of Brand Personality (1997)Whence Consumer Loyalty? (1999)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Significance tests and goodness of fit in the analysis of covariance structures. (1980)When to use and how to report the results of PLS-SEM (2018)Multidimensional Assessment of Emotion Regulation and Dysregulation: Development, Factor Structure, and Initial Validation of the Difficulties in Emotion Regulation Scale (2003)Structural Equation Modelling: Guidelines for Determining Model Fit (2008)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)In Search of Golden Rules: Comment on Hypothesis-Testing Approaches to Setting Cutoff Values for Fit Indexes and Dangers in Overgeneralizing Hu and Bentler's (1999) Findings (2004)Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance (2007)Using PLS path modeling in new technology research: updated guidelines (2016)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)PSYCHOLOGICAL, EMPOWERMENT IN THE WORKPLACE: DIMENSIONS, MEASUREMENT AND VALIDATION. (1995)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)PLS-SEM: Indeed a Silver Bullet (2011)Evaluating Goodness-of-Fit Indexes for Testing Measurement Invariance (2002)A Brief Tutorial on the Development of Measures for Use in Survey Questionnaires (1998)Use of partial least squares (PLS) in strategic management research: a review of four recent studies (1999)A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption Study (2003)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1998Principles and Practice of Structural Equation Modeling36,041 cited
  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 2000Structural equation modeling with AMOS: basic concepts, applications, and programming17,968 cited
  • 1989Structural Equations with Latent Variables17,500 cited
  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1988Possessions and the Extended Self9,050 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1979Reliability and Validity Assessment5,882 cited
  • 2003A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research5,847 cited
  • 1970Information and Consumer Behavior5,796 cited
  • 1999Whence Consumer Loyalty?4,891 cited
  • 1998Assessing Measurement Invariance in Cross‐National Consumer Research4,759 cited
  • 2001Brand Community3,994 cited

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  • 1973Free Competition and the Optimal Amount of Fraud3,943 cited
  • Cited by

    • 2013Managing Brands in the Social Media Environment918 cited
    • 2012The Double-Edged Sword of Foreign Brand Names for Companies from Emerging Countries239 cited
    • 2012Factors influencing mobile services adoption: a brand‐equity perspective237 cited
    • 2016Measuring socioemotional wealth in family-owned and -managed firms: A validation and short form of the FIBER Scale237 cited
    • 2014Talented people and strong brands: The contribution of human capital and brand equity to firm value232 cited
    • 2013A bibliometric analysis of the global branding literature and a research agenda220 cited
    • 2015Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity209 cited
    • 2016Capturing the Familiness of Family Businesses: Development of the Family Influence Familiness Scale (FIFS)202 cited
    • 2011Branding in a global marketplace: The mediating effects of quality and self-identity brand signals165 cited
    • 2017Consumers and Brands across the Globe: Research Synthesis and New Directions161 cited
    • 2011The young adult cohort in emerging markets: Assessing their glocal cultural identity in a global marketplace160 cited
    • 2015Consumer perceived brand innovativeness133 cited
    • 2020Brand credibility and marketplace globalization: The role of perceived brand globalness and localness130 cited
    • 2018Building brand authenticity in fast-moving consumer goods via consumer perceptions of brand marketing communications129 cited
    • 2011Why consumers do (not) like global brands: The role of globalization attitude, GCO and global brand origin122 cited
    • 2011The Performance of Global Brands in the 2008 Financial Crisis: A Test of Two Brand Value Measures122 cited