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Communication Strategies and the Accountancy Profession: An Empirical Study
7 references·1 citing·28 second hop
Communication Strategies and the Accountancy Profession: An Empirical Study (1986)Communication Strategies and the Accounta…Diffusion of Innovations 1 (2019)Diffusion of Innovations 1Firm and Industry Effects of Advertising Accountancy Services (1985)Firm and Industry Effects of …The Marketing of Professional Services (1984)The Marketing of Professional…Book Review: Marketing Management: Analysis, Planning and Control, Second Edition (1973)Book Review: Marketing Manage…Industrial buying and creative marketing (1967)Industrial buying and creativ…Diffusion of Innovations (1963)Diffusion of InnovationsA Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…Communications and the Reality of Marketing in Professional Service Firms (1990)Communications and the Realit…Marketing Intangible Products and Product Intangibles (1981)A research manifesto for services science (2006)Service systems, service scientists, SSME, and innovation (2006)Social Theory and Social Structure (1958)What Is "New" about a New Product? (1960)The Strength of Weak Ties (1973)Diffusion of innovations (2003)User Acceptance of Information Technology: Toward A Unified View1 (2003)Consumer Choice (1983)A Comparison of Advertising Practices within the Accounting Profession (1989)Management Buy-Outs (1989)Professional Accountancy Firms and Marketing (1990)Competitive Orientations in Professional Services (1995)Marketing Professional Services (1977)The role and function of the chief marketing executive and the marketing department: A study of medium‐sized companies in the UK (1986)A Gap Analysis of Professional Service Quality (1989)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Antecedents and consequences of trust and satisfaction in buyer‐seller relationships (1998)A review of methods supporting supplier selection (2001)The Effect of a Market Orientation on Business Profitability (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Evolving to a New Dominant Logic for Marketing (2003)Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)Developing and validating a multidimensional consumer-based brand equity scale (2001)Understanding Customer Experience Throughout the Customer Journey (2016)The diffusion of innovations (1983)Why we buy what we buy: A theory of consumption values (1991)A Model of the Antecedents of Perceived Ease of Use: Development and Test (1996)
this work references cited by second hop

References

  • 2019Diffusion of Innovations 137,557 cited
  • 1963Diffusion of Innovations6,725 cited
  • 1973Book Review: Marketing Management: Analysis, Planning and Control, Second Edition2,447 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness1,948 cited
  • 1967Industrial buying and creative marketing995 cited
  • 1984The Marketing of Professional Services130 cited
  • 1985Firm and Industry Effects of Advertising Accountancy Services9 cited

Cited by

  • 1990Communications and the Reality of Marketing in Professional Service Firms7 cited

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