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Adaptive bidding for display advertising
4 references·6 citing·38 second hop
Adaptive bidding for display advertising (2009)Adaptive bidding for display advertisingGreedy bidding strategies for keyword auctions (2007)Greedy bidding strategies for…Prediction, Learning, and Games (2006)Prediction, Learning, and Gam…Online convex programming and generalized infinitesimal gradient ascent (2003)Online convex programming and…Finite-time Analysis of the Multiarmed Bandit Problem (2002)Finite-time Analysis of the M…Optimization of Operational Decisions in Digital Advertising: A Literature Review (2019)Optimization of Operational D…Autobidding with Constraints (2019)Autobidding with ConstraintsOptimal Contracts for Intermediaries in Online Advertising (2017)Optimal Contracts for Interme…Exploring the optimal granularity for market segmentation in RTB advertising via computational experiment approach (2017)Exploring the optimal granula…An empirical study of reserve price optimisation in real-time bidding (2014)An empirical study of reserve…Selective Call Out and Real Time Bidding (2010)Selective Call Out and Real T…A Decision-Theoretic Generalization of On-Line Learning and an Application to Boosting (1997)Online Learning and Online Convex Optimization (2011)Online Learning and Online Convex Optimization (2012)Regret Analysis of Stochastic and Nonstochastic Multi-armed Bandit Problems (2012)Theory of games and economic behavior (2019)Optimal Auction Design (1981)Multi-armed bandits in metric spaces (2008)Approximation Schemes for Sequential Posted Pricing in Multi-unit Auctions (2010)Multi-parameter mechanism design and sequential posted pricing (2010)Optimal Dynamic Auctions for Display Advertising (2017)Planning Online Advertising Using Gini Indices (2019)A Course in Game Theory (1994)Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords (2006)Statistical Arbitrage Mining for Display Advertising (2015)Functional Bid Landscape Forecasting for Display Advertising (2016)Deep Landscape Forecasting for Real-time Bidding Advertising (2019)COUNTERSPECULATION, AUCTIONS, AND COMPETITIVE SEALED TENDERS (1961)Multipart pricing of public goods (1971)Incentives in Teams (1973)Sponsored Search Auctions with Markovian Users (2008)Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions (2010)Repeated Contextual Auctions with Strategic Buyers (2014)The Theory of Learning in Games (1998)Ad click prediction (2013)Principles of Marketing (1972)Marketing management: analysis. planning. implementation and control (2000)A hierarchical framework for ad inventory allocation in programmatic advertising markets (2018)Budget optimization in search-based advertising auctions (2007)Optimal real-time bidding for display advertising (2014)Bidding Machine: Learning to Bid for Directly Optimizing Profits in Display Advertising (2017)How Promotions Work (1995)Position auctions (2006)Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords (2007)Temporal distribution of sociodemographic characteristics at transit stops (2021)Standard Auctions with Financially Constrained Bidders (1998)Multi-unit auctions with budget-constrained bidders (2005)Mobile advertisement campaigns for boosting in‐store visits: A design framework and case study (2023)Information-Theoretic Regret Bounds for Gaussian Process Optimization in the Bandit Setting (2012)
this work references cited by second hop

References

  • 2002Finite-time Analysis of the Multiarmed Bandit Problem5,980 cited
  • 2006Prediction, Learning, and Games3,176 cited
  • 2003Online convex programming and generalized infinitesimal gradient ascent1,733 cited
  • 2007Greedy bidding strategies for keyword auctions151 cited

Cited by

  • 2014An empirical study of reserve price optimisation in real-time bidding70 cited
  • 2019Autobidding with Constraints57 cited
  • 2010Selective Call Out and Real Time Bidding44 cited
  • 2017Optimal Contracts for Intermediaries in Online Advertising37 cited
  • 2017Exploring the optimal granularity for market segmentation in RTB advertising via computational experiment approach36 cited
  • 2019Optimization of Operational Decisions in Digital Advertising: A Literature Review15 cited

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