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  • 1980Form versus Content in Predicting Starch Scores100 cited
  • 2020Exploring the use of content analysis methodology in consumer research84 cited
  • 2006Assessment of Interjudge Reliability in the Open-Ended Questions Coding Process81 cited
  • 1997A Content Analysis of the Portrayal of Mature Individuals in Television Commercials52 cited
  • 1994The Missing Measures of Copy Testing37 cited
  • 1989How Consumers React to Advertising37 cited
  • 1986The Inclusion of Social-Responsibility Themes by Magazine Advertisers: A Longitudinal Study37 cited
  • 2006Advertising standardisation in culturally similar markets34 cited
  • 2005Emotional and Informational Content of Commercials: Visual and Auditory Circumplex Spaces, Product Information and Their Effects on Audience Evaluation22 cited
  • 1988Information Processing and Decision making Cognitive Aspects of Economic Behaviour18 cited
  • 1991Physical environment television advertisement themes: 1979 and 198916 cited

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