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The political marketing planning process: improving image and message in strategic target areas
16 references·12 citing·34 second hop
The political marketing planning process: improving image and message in strategic target areas (2002)The political marketing planning process:…Political Marketing: Lessons from the Mainstream (1999)Political Marketing: Lessons …The unfinished revolution : how the modernisers saved the Labour Party (1998)The unfinished revolution : h…Reconciling marketing with political science: Theories of political marketing (1997)Reconciling marketing with po…Campaign craft: the strategies, tactics, and art of political campaign management (1997)Campaign craft: the strategie…Strategic analysis in political markets (1996)Strategic analysis in politic…Political marketing and the marketing concept (1996)Political marketing and the m…Political marketing ‐ vive la différence! (1996)Political marketing ‐ vive la…Campaign Strategies and Tactics (1996)Campaign Strategies and Tacti…Political marketing and communication (1995)Political marketing and commu…The marketing of the president: political marketing as campaign strategy (1994)The marketing of the presiden…The Marketing of the President: Political Marketing as Campaign Strategy (1994)The Marketing of the Presiden…Principles of Services Marketing (1994)Principles of Services Market…Political Marketing: Structure and Process (1994)Political Marketing: Structur…Ten barriers to marketing planning (1989)Ten barriers to marketing pla…STRATEGIES FOR SUCCESS FROM THE POLITICAL MARKETERS (1988)STRATEGIES FOR SUCCESS FROM T…The marketing of political candidates (1976)The marketing of political ca…The Influence of Social Media Marketing on Voting Intention in Indonesia (2024)The Influence of Social Media…Unveiling the digital persona image: the influence of social media on political candidates’ brand personality and voter behaviour in Kuwait (2023)Unveiling the digital persona…Strengthening U.S. Politicians’ Reputation (2020)Strengthening U.S. Politician…Political Branding: Political Candidates Positioning Based on Inter-Object Associative Affinity Index (2014)Political Branding: Political…Political communication management (2011)Political communication manag…The social media (r)evolution: Obama's political campaign (2010)The social media (r)evolution…Explications of political market orientation and political brand orientation using the resource-based view of the political party (2010)Explications of political mar…Designing and delivering compelling experiences (2010)Designing and delivering comp…Political marketing management and theories of democracy (2009)Political marketing managemen…Political marketing and stakeholder engagement (2009)Political marketing and stake…Examining the factors which influence performance measurement and management in the Thai banking industry: an application of the balanced scorecard framework (2004)Examining the factors which i…To Spin or not to Spin, that is the Question: The Emergence of Modern Political Marketing (2001)To Spin or not to Spin, that …An Economic Theory of Democracy. 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(1984)The Marriage of Politics and Marketing (2001)Brand Leaders: Clinton, Blair and the Limitations of the Permanent Campaign (2005)The political brand: A consumer perspective (2009)Case Study Research: Design and Methods (1984)Building Theories from Case Study Research (1989)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Political Advertising Believability and Information Source Value during Elections (2002)Network view of MNCs' socio-political behavior (2007)Breaking Free from Product Marketing (1977)Public sector marketing is different (1987)Some Exploratory Models for Assessing Small Firms′ Marketing Performance (A Qualitative Approach) (1990)The 2001 General Election: Factors Influencing the Brand Image of Political Parties and their Leaders (2001)Measuring the Professionalization of Political Campaigning (2009)Human Branding in Political Marketing: Applying Contemporary Branding Thought to Political Parties and Their Leaders (2015)E‐service quality and the public sector (2003)Choice of foreign market entry mode in service firms (2006)Managing customer loyalty through the mediating role of satisfaction in the DIY retail loyalty program (2009)How to win a landslide by really trying: the effects of local campaigning on voting in the 1997 British general election (2003)Statecraft and the Assessment of National Political Leaders: The Case of New Labour and Tony Blair (2011)Oh Jeremy Corbyn! Why did Labour Party membership soar after the 2015 general election? (2018)The “Americanization” of Political Communication (1996)The Professionalization of Political Communication (2002)Political Marketing and Professionalized Campaigning (2007)New Frontiers in Political Professionalism (1999)T HE M EDIA AND D EMOCRACY : Beyond Myths and Stereotypes (2003)
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References

  • 1994Principles of Services Marketing327 cited
  • 1996Political marketing ‐ vive la différence!295 cited
  • 1996Political marketing and the marketing concept222 cited
  • 1994Political Marketing: Structure and Process205 cited
  • 1994The marketing of the president: political marketing as campaign strategy192 cited
  • 1998The unfinished revolution : how the modernisers saved the Labour Party188 cited
  • 1994The Marketing of the President: Political Marketing as Campaign Strategy188 cited
  • 1995Political marketing and communication171 cited
  • 1997Campaign craft: the strategies, tactics, and art of political campaign management155 cited
  • 1996Campaign Strategies and Tactics146 cited
  • 1997Reconciling marketing with political science: Theories of political marketing145 cited
  • 1988STRATEGIES FOR SUCCESS FROM THE POLITICAL MARKETERS115 cited
  • 1996Strategic analysis in political markets109 cited
  • 1976The marketing of political candidates104 cited
  • 1989Ten barriers to marketing planning81 cited
  • 1999Political Marketing: Lessons from the Mainstream

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62 cited

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  • 2009Political marketing and stakeholder engagement80 cited
  • 2010Explications of political market orientation and political brand orientation using the resource-based view of the political party76 cited
  • 2014Political Branding: Political Candidates Positioning Based on Inter-Object Associative Affinity Index68 cited
  • 2009Political marketing management and theories of democracy64 cited
  • 2001To Spin or not to Spin, that is the Question: The Emergence of Modern Political Marketing54 cited
  • 2004Examining the factors which influence performance measurement and management in the Thai banking industry: an application of the balanced scorecard framework21 cited
  • 2011Political communication management17 cited
  • 2023Unveiling the digital persona image: the influence of social media on political candidates’ brand personality and voter behaviour in Kuwait13 cited
  • 2010Designing and delivering compelling experiences12 cited
  • 2024The Influence of Social Media Marketing on Voting Intention in Indonesia10 cited
  • 2020Strengthening U.S. Politicians’ Reputation10 cited
  • 2010The social media (r)evolution: Obama's political campaign7 cited