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Toward greater understanding of market orientation and the resource‐based view

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References

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1996CUSTOMER POWER, STRATEGIC INVESTMENT, AND THE FAILURE OF LEADING FIRMS2,554 cited
2001Does market orientation matter?: a test of the relationship between positional advantage and performance1,057 cited
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2005The Contingent Value of Responsive and Proactive Market Orientations for New Product Program Performance*630 cited

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2015The effects of firm capabilities on external collaboration and performance: The moderating role of market turbulence308 cited
2012In Search of Innovation and Customer‐related Performance Superiority: The Role of Market Orientation, Marketing Capability, and Innovation Capability Interactions

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