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Using Brand Characters to Promote Young Children's Liking of and Purchase Requests for Fruit

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References

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1995The Relationship between Cartoon Trade Character Recognition and Attitude toward Product Category in Young Children132 cited
1996Observations: Elves Make Good Cookies: Creating Likable Spokes-Character Advertising115 cited

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2012Use a Rabbit or a Rhino to Sell a Carrot? The Effect of Character–Product Congruence on Children's Liking of Healthy Foods48 cited
2013Food Branding and Young Children’s Taste Preferences: A Reassessment45 cited

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2019Kids, Caregivers, and Cartoons: The Impact of Licensed Characters on Food Choices and Consumption37 cited

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20161 The Effect of Visual Minority on Children’s Choice Behavior0 cited