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A cross‐cultural analysis of television advertising in the UK and the Czech Republic
11 references·16 citing·43 second hop
A cross‐cultural analysis of television advertising in the UK and the Czech Republic (2001)A cross‐cultural analysis of television a…8. Communicating across Cultures (2017)8. Communicating across Cultu…Marketing across cultures (1997)Marketing across culturesCultural Variability in Communication (1997)Cultural Variability in Commu…Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries (1996)Business Advertising Appeals …Review of a 40‐year debate in international advertising (1995)Review of a 40‐year debate in…The business of international business is culture (1994)The business of international…International Advertising Strategies: Global Commitment to Local Vision (1992)International Advertising Str…A Situational View of Information Content in TV Advertising in the U. S. and U. K. (1989)A Situational View of Informa…Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States (1988)Sex Roles in Advertising: A C…Culture's Consequences: International Differences in Work-Related Values. (1983)Culture's Consequences: Inter…The Management of Advertising (1972)The Management of AdvertisingVisual metaphors in food advertising: A cross-cultural study (2018)Visual metaphors in food adve…The Influence of Culture in Creative Strategy and Execution of International Advertising: A Content Analysis Approach (2014)The Influence of Culture in C…Cultural differences affect interactive television advertising (2013)Cultural differences affect i…Influences of culture and market convergence on the international advertising strategies of multinational corporations in North America, Europe and Asia (2012)Influences of culture and mar…Children's Attitudinal Reactions to TV Advertisements: The African Experience (2012)Children's Attitudinal Reacti…Acculturation (2012)AcculturationPromotional channels of FMCG firms and tourism (2011)Promotional channels of FMCG …Humor and cultural values in print advertising: a cross‐cultural study (2011)Humor and cultural values in …The effectiveness of female nudity in advertising in three European countries (2010)The effectiveness of female n…Regionalization vs. globalization in advertising research: Insights from five decades of academic study (2010)Regionalization vs. globaliza…Advertising's New Audiences (2010)Advertising's New AudiencesPersonal uses and perceived social and economic effects of advertising in Bulgaria and Romania (2007)Personal uses and perceived s…International advertising strategy: the standardisation question in manager studies (2007)International advertising str…Economics and politics of advertising: evidence from the enlarging European Union (2007)Economics and politics of adv…INTERNATIONAL SERVICES ADVERTISING (ISA): Defining the Domain and Reviewing the Literature (2005)INTERNATIONAL SERVICES ADVERT…Cross-Cultural Advertising Research: What Do We Know About the Influence of Culture on Advertising? (2005)Cross-Cultural Advertising Re…THE GLOBALIZATION OF MARKETS (1983)THE MYTH OF GLOBALIZATION (1986)Becoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan (1989)Standardization/adaptation of international marketing strategy (2003)Multiple roles for branding in international marketing (2007)50 years of research on international standardization and adaptation—From a systematic literature analysis to a theoretical framework (2010)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Cultures and Organizations: Software of the Mind. (1993)Cultural Values Reflected in Theme and Execution: A Comparative Study of U.S. and Korean Television Commercials (1999)Analyzing the cultural content of web sites (2005)Culture and web communications (2006)Culture's Consequences: International Differences in Work-Related Values (1981)Relationship quality: a critical literature review and research agenda (2009)Beyond Hofstede and GLOBE: Improving the quality of cross-cultural research (2010)Are Scores on H ofstede's Dimensions of National Culture Stable over Time? A Cohort Analysis (2015)The measurement of psychological androgyny. (1974)Discourse Strategies (1982)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Development of a New Measurement Tool for Individualism and Collectivism (2007)Nature of virtual teams: a summary of their advantages and disadvantages (2008)Strategies and motives for resistance to persuasion: an integrative framework (2015)Content Analysis in Consumer Research (1977)Feeling and thinking: Preferences need no inferences. (1980)Advances in Consumer Research (1983)Standardization versus adaptation of international advertising strategies: Towards a framework (1997)The effectiveness of environmental claims for services advertising (2006)Exploring the disseminating behaviors of eWOM marketing: persuasion in online video (2012)A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements (1971)Is Female to Male as Nature Is to Culture? (1972)The Distorted Mirror: Reflections on the Unintended Consequences of Advertising (1986)Advances in international marketing (1992)Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis (1993)Methodological issues in cross‐cultural marketing research (1996)The Process and Effects of Mass Communication (1955)Reflections of Culture: An Analysis of Japanese and American Advertising Appeals (1987)A Model of Advertising Standardization in Multinational Corporations (2001)Building an Inclusive Diversity Culture: Principles, Processes and Practice (2004)Developing Intercultural Sensitivity: An Integrative Approach to Global and Domestic Diversity (2004)Exploring the Impact of Study Abroad on Students’ Intercultural Communication Skills: Adaptability and Sensitivity (2005)INTERNATIONAL EXPANSION BY NEW VENTURE FIRMS: INTERNATIONAL DIVERSITY, MODE OF MARKET ENTRY, TECHNOLOGICAL LEARNING, AND PERFORMANCE. (2000)Acculturaton to the global consumer culture: Scale development and research paradigm (2006)Service failure recovery: The moderating impact of individual-level cultural value orientation on perceptions of justice (2006)The weirdest people in the world? (2010)
this work references cited by second hop

References

  • 1983Culture's Consequences: International Differences in Work-Related Values.15,062 cited
  • 20178. Communicating across Cultures848 cited
  • 1994The business of international business is culture831 cited
  • 1997Marketing across cultures603 cited
  • 1996Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries357 cited
  • 1997Cultural Variability in Communication312 cited
  • 1988Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States299 cited
  • 1995Review of a 40‐year debate in international advertising218 cited
  • 1992International Advertising Strategies: Global Commitment to Local Vision110 cited
  • 1989A Situational View of Information Content in TV Advertising in the U. S. and U. K.101 cited
  • 1972The Management of Advertising81 cited

Cited by

  • 2011Humor and cultural values in print advertising: a cross‐cultural study95 cited
  • 2005INTERNATIONAL SERVICES ADVERTISING (ISA): Defining the Domain and Reviewing the Literature48 cited
  • 2007International advertising strategy: the standardisation question in manager studies47 cited
  • 2010The effectiveness of female nudity in advertising in three European countries

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45 cited
  • 2010Regionalization vs. globalization in advertising research: Insights from five decades of academic study45 cited
  • 2012Influences of culture and market convergence on the international advertising strategies of multinational corporations in North America, Europe and Asia39 cited
  • 2018Visual metaphors in food advertising: A cross-cultural study33 cited
  • 2005Cross-Cultural Advertising Research: What Do We Know About the Influence of Culture on Advertising?32 cited
  • 2012Acculturation31 cited
  • 2007Personal uses and perceived social and economic effects of advertising in Bulgaria and Romania23 cited
  • 2012Children's Attitudinal Reactions to TV Advertisements: The African Experience21 cited
  • 2010Advertising's New Audiences16 cited
  • 2013Cultural differences affect interactive television advertising11 cited
  • 2011Promotional channels of FMCG firms and tourism10 cited
  • 2014The Influence of Culture in Creative Strategy and Execution of International Advertising: A Content Analysis Approach10 cited
  • 2007Economics and politics of advertising: evidence from the enlarging European Union9 cited