References

• 1990The Effect of a Market Orientation on Business Profitability7,973 cited
• 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
• 1990The Effect of a Market Orientation on Business Profitability4,254 cited
• 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications4,123 cited
• 1998Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination3,968 cited
• 1994Does Competitive Environment Moderate the Market Orientation-Performance Relationship?2,621 cited
• 1993MARKOR: A Measure of Market Orientation2,353 cited
• 1969Broadening the Concept of Marketing1,762 cited
• 1969Broadening the Concept of Marketing1,048 cited
• 1994Market orientation, customer value, and superior performance838 cited
• 1998Effects of Supplier Market Orientation on Distributor Market Orientation and the Channel Relationship: The Distributor Perspective766 cited
• 1976The Nature and Scope of Marketing616 cited
• 1995Narver and Slater, Kohli and Jaworski and the market orientation construct: integration and internationalization369 cited
• 1999The Effect of Market Orientation on Business Profitability326 cited
• 2000