SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Planung einer Integrierten Kommunikation
16 references·0 citing·41 second hop
Planung einer Integrierten Kommunikation (2009)Planung einer Integrierten KommunikationVerhaltenswissenschaftliche Ansätze (2015)Verhaltenswissenschaftliche A…Managing the Changes in Corporate Branding and Communication: Closing and Re-opening the Corporate Umbrella (2004)Managing the Changes in Corpo…Durchsetzung einer Integrierten Markenkommunikation (2004)Durchsetzung einer Integriert…Change, continuity and progress: the concept of integrated marketing communications and marketing communications practice (2003)Change, continuity and progre…Essentially a Matter of Consistency: Integrated Marketing Communications (2000)Essentially a Matter of Consi…Correlates of Integrated Marketing Communications (2000)Correlates of Integrated Mark…Integrierte Kommunikation (1999)Integrierte KommunikationEmotional Response to Television Commercials: Facial EMG vs. Self-Report (1999)Emotional Response to Televis…A Multi-Country Comparison of the Drive for IMC (1999)A Multi-Country Comparison of…Wirkung integrierter Kommunikation (1998)Wirkung integrierter Kommunik…Integrated Marketing Communications: A Systems Approach (1997)Integrated Marketing Communic…Integrated Marketing Communications in U.S. Advertising Agencies: An Exploratory Study (1997)Integrated Marketing Communic…Driving brand value : using integrated marketing to manage profitable stakeholder relationships (1997)Driving brand value : using i…Practitioner opinions and interests regarding integrated marketing communications in selected Latin American countries (1996)Practitioner opinions and int…Client Perceptions of Integrated Marketing Communications (1993)Client Perceptions of Integra…Management : eine verhaltenswissenschaftliche Perspektive (1991)Management : eine verhaltensw…Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of who and What Really Counts (1997)The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand (2000)Managing Across Borders: The Transnational Solution (2009)Corporate branding: Where are we? A systematic communication-based inquiry (2013)Corporate social responsibility: engaging the community (2016)The Use of Digital Media for Marketing, CSR Communication and Stakeholder Engagement (2021)Estimating Nonresponse Bias in Mail Surveys (1977)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Market Orientation: Antecedents and Consequences (1993)PERFORMANCE AUDITING OF INTEGRATED MARKETING COMMUNICATION (IMC) ACTIONS AND OUTCOMES (2005)Integrated Marketing Communication (2010)Integrating identity, strategy and communications for trust, loyalty and commitment (2017)A Generic Concept of Marketing (1972)The 4P Classification of the Marketing Mix Revisited (1992)Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue (1994)Employment branding in the knowledge economy (2002)Internal brand factors driving successful financial services brands (2006)#Sponsored #Ad: Agency Perspective on Influencer Marketing Campaigns (2018)The Measurement of Meaning (1957)A circumplex model of affect. (1980)Feeling and thinking: Preferences need no inferences. (1980)On The Use of Neurophysiological Tools in Is Research: Developing A Research Agenda for Neurois1 (2012)Current and potential methods for measuring emotion in tourism experiences: a review (2014)Predicting Ad Liking and Purchase Intent: Large-Scale Analysis of Facial Responses to Ads (2014)Managing Corporate Identity: An Internal Perspective (2005)Commercial Scenarios for the Web: Opportunities and Challenges (2006)Revisiting the IMC construct (2008)Inter‐organizational logistics systems in flexible production networks (2000)Moderne Dienstleistungen am Arbeitsmarkt (2004)Characteristics of Voluntary Sports Clubs Management: a Sociological Perspective (2008)Cross‐cultural advertising research: where we have been and where we need to go (2007)Integrated online marketing communication: implementation and management (2008)Aufbau starker Marken durch integrierte Kommunikation (2001)Branding als Grundlage zum Markenaufbau (2005)Examining the link between integrated communication management and communication effectiveness in medium-sized enterprises (2011)Sportmarketing (2001)Wissensvermittlung in der Mediendemokratie. Wie Medien und politische Akteure die Inhalte von Wahlprogrammen kommunizieren (2009)Die Wahrnehmung und Bewertung von Wahlplakaten: Ergebnisse einer Eyetracking-Studie (2010)Transitioning marketing communication into the twenty-first century (1998)CSR expectations: the focus of corporate marketing (2007)Meeting Relationship-Marketing Goals Through Social Media: A Conceptual Model for Sport Marketers (2010)
this work references cited by second hop

References

  • 1991Management : eine verhaltenswissenschaftliche Perspektive655 cited
  • 1993Client Perceptions of Integrated Marketing Communications303 cited
  • 2000Correlates of Integrated Marketing Communications219 cited
  • 1999A Multi-Country Comparison of the Drive for IMC209 cited
  • 1997Integrated Marketing Communications in U.S. Advertising Agencies: An Exploratory Study204 cited
  • 1997Driving brand value : using integrated marketing to manage profitable stakeholder relationships204 cited
  • 1999Emotional Response to Television Commercials: Facial EMG vs. Self-Report203 cited
  • 1998Wirkung integrierter Kommunikation119 cited
  • 2004Managing the Changes in Corporate Branding and Communication: Closing and Re-opening the Corporate Umbrella80 cited
  • 2015Verhaltenswissenschaftliche Ansätze63 cited
  • 2000Essentially a Matter of Consistency: Integrated Marketing Communications45 cited
  • 2003Change, continuity and progress: the concept of integrated marketing communications and marketing communications practice44 cited
  • 1999Integrierte Kommunikation40 cited
  • 1997Integrated Marketing Communications: A Systems Approach39 cited
  • 2004Durchsetzung einer Integrierten Markenkommunikation

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

30 cited
  • 1996Practitioner opinions and interests regarding integrated marketing communications in selected Latin American countries24 cited
  • Cited by

    No citing works inside the corpus for this window.