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Estimating Cannibalization Rates for Pioneering Innovations
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Estimating Cannibalization Rates for Pioneering Innovations (2010)Estimating Cannibalization Rates for Pion…Diffusion of Innovations 1 (2019)Diffusion of Innovations 1The Impact of a Product-Harm Crisis on Marketing Effectiveness (2007)The Impact of a Product-Harm …Research on Innovation: A Review and Agenda for Marketing Science (2006)Research on Innovation: A Rev…New Empirical Generalizations on the Determinants of Price Elasticity (2005)New Empirical Generalizations…Diffusion of innovations (2003)Diffusion of innovationsThe Category-Demand Effects of Price Promotions (2001)The Category-Demand Effects o…“What Is It?” Categorization Flexibility and Consumers' Responses to Really New Products (2001)“What Is It?” Categorization …Building Models for Marketing Decisions (2000)Building Models for Marketing…Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability (1999)Sustained Spending and Persis…Bayesian Forecasting and Dynamic Models (2nd edn) (1998)Bayesian Forecasting and Dyna…Dynamic Econometrics (1995)Dynamic EconometricsChapter 8 New-product diffusion models (1993)Chapter 8 New-product diffusi…Impact of Sales Promotions on When, What, and How Much to Buy (1988)Impact of Sales Promotions on…First-mover advantages (1988)First-mover advantagesCustomer-Oriented Approaches to Identifying Product-Markets (1979)Customer-Oriented Approaches …Econometric policy evaluation: A critique (1976)Econometric policy evaluation…A War on Sugar? 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References

  • 2019Diffusion of Innovations 137,320 cited
  • 2003Diffusion of innovations6,722 cited
  • 1976Econometric policy evaluation: A critique6,104 cited
  • 1988First-mover advantages3,656 cited
  • 1995Dynamic Econometrics1,199 cited
  • 2006Research on Innovation: A Review and Agenda for Marketing Science1,077 cited
  • 1988Impact of Sales Promotions on When, What, and How Much to Buy1,052 cited
  • 1998Bayesian Forecasting and Dynamic Models (2nd edn)670 cited
  • 2001The Category-Demand Effects of Price Promotions534 cited
  • 2000Building Models for Marketing Decisions509 cited
  • 1993Chapter 8 New-product diffusion models482 cited
  • 2005New Empirical Generalizations on the Determinants of Price Elasticity439 cited
  • 2001“What Is It?” Categorization Flexibility and Consumers' Responses to Really New Products431 cited
  • 1979Customer-Oriented Approaches to Identifying Product-Markets426 cited
  • 2007The Impact of a Product-Harm Crisis on Marketing Effectiveness407 cited
  • 1999Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability

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394 cited

Cited by

  • 2015Do display ads influence search? Attribution and dynamics in online advertising173 cited
  • 2015Brand architecture strategy and firm value: how leveraging, separating, and distancing the corporate brand affects risk and returns105 cited
  • 2021Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies45 cited
  • 2017Product cannibalization and the effect of a service strategy44 cited
  • 2017Sales Promotion Models39 cited
  • 2012Moderating Factors of Immediate, Gross, and Net Cross-Brand Effects of Price Promotions37 cited
  • 2014Gains and losses of exclusivity in grocery retailing30 cited
  • 2019Competitive advertising strategies for programmatic television29 cited
  • 2023A War on Sugar? Effects of Reduced Sugar Content and Package Size in the Soda Category25 cited
  • 2022Consistency and commonality in advertising content: Helping or Hurting?22 cited
  • 2019New product performance advantages for extending large, established fast moving consumer goods (FMCG) brands20 cited
  • 2021Flagship enterprises, entrepreneurial clusters, and business entry rates: insights from the knowledge spillover theory of entrepreneurship18 cited
  • 2017Using incentives to address cannibalization13 cited
  • 2022Multimarket Membership Mapping12 cited
  • 2021Causal Quantification of Cannibalization During Promotional Sales in Grocery Retail11 cited