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The Impacts of Electronic Word of Mouth on Brand Equity in the Context of Social Media
16 references·1 citing·39 second hop
The Impacts of Electronic Word of Mouth on Brand Equity in the Context of Social Media (2014)The Impacts of Electronic Word of Mouth o…We’re all connected: The power of the social media ecosystem (2011)We’re all connected: The powe…Users of the world, unite! The challenges and opportunities of Social Media (2009)Users of the world, unite! Th…A Theoretical Integration of User Satisfaction and Technology Acceptance (2005)A Theoretical Integration of …Customer loyalty in e-commerce: an exploration of its antecedents and consequences (2002)Customer loyalty in e-commerc…Applied Business research: Qualitative and Quantitative Methods (2001)Applied Business research: Qu…Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Strategic Brand Management: B…Net gain: Expanding markets through virtual communities (1999)Net gain: Expanding markets t…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…Marketing Research: An Applied Orientation (1994)Marketing Research: An Applie…Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer Loyalty: Toward an I…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Management research: An introduction (1992)Management research: An intro…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective (1991)Effects of Word-of-Mouth and …Reference Group Influence on Product and Brand Purchase Decisions (1982)Reference Group Influence on …Corporate social responsibility, electronic word-of-mouth and customer loyalty in Vietnam’s banking sector (2022)Corporate social responsibili…Building Strong Brands (1995)The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)Brands and Branding: Research Findings and Future Priorities (2006)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Understanding Attitudes and Predicting Social Behavior (1980)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Whence Consumer Loyalty? 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(2004)Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research (2006)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Partial Least Squares Structural Equation Modeling (2017)
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References

  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1994Marketing Research: An Applied Orientation7,087 cited
  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited
  • 1992Management research: An introduction3,049 cited
  • 2005A Theoretical Integration of User Satisfaction and Technology Acceptance2,834 cited
  • 2002Customer loyalty in e-commerce: an exploration of its antecedents and consequences2,339 cited
  • 1991Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective2,135 cited
  • 1982Reference Group Influence on Product and Brand Purchase Decisions1,950 cited
  • 2001Applied Business research: Qualitative and Quantitative Methods1,680 cited
  • 1999

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Net gain: Expanding markets through virtual communities
1,673 cited
  • 2011We’re all connected: The power of the social media ecosystem1,657 cited
  • Cited by

    • 2022Corporate social responsibility, electronic word-of-mouth and customer loyalty in Vietnam’s banking sector19 cited