SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Understanding of consumer’s awareness about brands in pharmaceutical industry: An empirical study
13 references·0 citing·43 second hop
Understanding of consumer’s awareness about brands in pharmaceutical industry: An empirical study (2014)Understanding of consumer’s awareness abo…Using brand character when targeting children: what for? An exploration of managers' and children's viewpoints (2012)Using brand character when ta…The Product and the Brand (2012)The Product and the BrandA Study On The Association Between Brand Awareness And Consumer/Brand Loyalty For The Packaged Milk Industry In Pakistan (2009)A Study On The Association Be…Framework of ethical brand positioning: A case study of anchor (2006)Framework of ethical brand po…Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position (2004)Brand Aid: An Easy Reference …Observations: Building Brand Equity by Managing the Brand’s Relationships (2000)Observations: Building Brand …Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Advertising Recognition and Recall by Age--Including Teens (1995)Advertising Recognition and R…A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility (1994)A Survey-Based Method for Mea…The handbook of brand management (1992)The handbook of brand managem…CAN A BRAND BE CHEEKY? (1988)CAN A BRAND BE CHEEKY?Research is Good for You (1987)Research is Good for YouRecipient's mood, relationship type, and helping. (1987)Recipient's mood, relationshi…The Scree Test For The Number Of Factors (1966)A Second Generation Little Jiffy (1970)Characteristics of ideal museum exhibits (1984)The brand personality of rocks (2013)Basics of Qualitative Research (1992)Basics of Qualitative Research: Grounded Theory Procedures and Techniques. (1992)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Influence of food companies' brand mascots and entertainment companies' cartoon media characters on children's diet and health: a systematic review and research needs (2014)The impact of packaging colour on children’s brand name memorization (7-12 years old) (2014)“What brand do you eat?” The influence of food brands within children’s peer groups (2015)A new scale of social desirability independent of psychopathology. (1960)Statistical principles in experimental design. (1962)A Theory of Psychological Reactance (1968)The four elementary forms of sociality: Framework for a unified theory of social relations. (1992)The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)Converging measurement of horizontal and vertical individualism and collectivism. (1998)Attitudinal effects of mere exposure. (1968)Managing Brand Equity (1991)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Attributes of Likable Television Commercials (1990)How Do Adolescents Process Advertisements? The Influence of Ad Characteristics, Processing Objective, and Gender (2000)Reducing Children's Susceptibility to Commercials: Mechanisms of Factual and Evaluative Advertising Interventions (2007)How coviewing reduces the effectiveness of TV advertising (2011)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brands and brand equity: definition and management (2000)Consumers and brands: a study of the impact of self‐image congruence on brand preference and satisfaction (2001)The effect of consumer‐based brand equity on firms’ financial performance (2003)Brand trust in the context of consumer loyalty (2001)Revenue Premium as an Outcome Measure of Brand Equity (2003)Word of mouth communication within online communities: Conceptualizing the online social network (2007)The measurement and dimensionality of brand associations (2000)Building Brand Community (2002)Brand Synthesis: The Multidimensionality of Brand Knowledge (2003)The Crux of Green Marketing: An Empirical Effusive Study (2012)Generating brand awareness in Online Social Networks (2015)THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND AWARENESS, BRAND IMAGE AND BRAND LOYALTY (2018)
this work references cited by second hop

References

  • 1997Dimensions of Brand Personality7,380 cited
  • 1994A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility992 cited
  • 2012The Product and the Brand566 cited
  • 1987Recipient's mood, relationship type, and helping.531 cited
  • 2000Observations: Building Brand Equity by Managing the Brand’s Relationships371 cited
  • 1992The handbook of brand management154 cited
  • 1988CAN A BRAND BE CHEEKY?56 cited
  • 1995Advertising Recognition and Recall by Age--Including Teens51 cited
  • 2009A Study On The Association Between Brand Awareness And Consumer/Brand Loyalty For The Packaged Milk Industry In Pakistan32 cited
  • 2012Using brand character when targeting children: what for? An exploration of managers' and children's viewpoints25 cited
  • 1987Research is Good for You24 cited
  • 2006Framework of ethical brand positioning: A case study of anchor12 cited
  • 2004Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position10 cited

Cited by

No citing works inside the corpus for this window.

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work