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Why people perceive typefaces to have different personalities

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References

2003The Rhetoric of Typography: The Persona of Typeface and Text121 cited
1955A PSYCHOLOGICAL STUDY OF TYPOGRAPHY72 cited
1923A study of the appropriateness of type faces.68 cited

Cited by

2006Audience Perceptions of Fonts in Projected PowerPoint Text Slides32 cited
2012Seeing typeface personality: Emotional responses to form as tone31 cited
2016Eye tracking study of attention to print advertisements: Effects of typeface figuration27 cited
2022“Looking sharp”: Price typeface influences awareness of spending in mobile payment23 cited
2022How companies use typeface design to engage consumers in charitable activities21 cited
2016Toward a Topos of Visual Rhetoric: Teaching Aesthetics Through Color and Typography18 cited
2021Biomorphic visual identity of a brand and its effects: a holistic perspective17 cited
2024Effects of color-typeface congruence on product evaluation16 cited
2020The effects of typefaces on ad effectiveness considering psychological perception and perceived communicator’s power15 cited
2024The Power of Anthropomorphic Appeals for Environmental Corporate Social Responsibility (CSR) Advertising: With Mediation of Psychological Closeness and Moderation of Typefaces12 cited
2024Handwritten or machine-written? How typeface affects consumer forgiveness for brand failures

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12 cited

2013Two studies on how a typeface congruent with content can enhance onscreen communication10 cited

2017Detecting universal structure and effects of typefaces10 cited

2017What's in a Typeface? Evidence of the Existence of Print Personalities in Arabic10 cited

2011The application of choice set principles to typeface selection0 cited