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A Stochastic Model of Consumer Behavior and Optimal Advertising
15 references·6 citing·31 second hop
A Stochastic Model of Consumer Behavior and Optimal Advertising (1982)A Stochastic Model of Consumer Behavior a…A Generalization of the Nerlove-Arrow Model to Multi-Firms Advertising under Uncertainty (1979)A Generalization of the Nerlo…Optimum Advertising and Goodwill under Uncertainty (1978)Optimum Advertising and Goodw…Management Applications of Modern Control Theory (1977)Management Applications of Mo…The Economics of Information (1976)The Economics of InformationOptimal Advertising Policy Under Dynamic Conditions (1976)Optimal Advertising Policy Un…Diffusion Processes and Optimal Advertising Policy (1976)Diffusion Processes and Optim…A Theory of Demand with Variable Consumer Preferences (1976)A Theory of Demand with Varia…A Mathematical Model of Consumer Behavior (1976)A Mathematical Model of Consu…THE VALUATION OF RISK ASSETS AND THE SELECTION OF RISKY INVESTMENTS IN STOCK PORTFOLIOS AND CAPITAL BUDGETS**This paper is another in a series of interrelated theoretical and statistical studies of corporate financial and investment policies being made under grants from the Rockefeller Foundation, and more recently the Ford Foundation, to the Harvard Business School. The generous support for this work is most gratefully acknowledged. The author is also much indebted to his colleagues Professors Bishop, Christenson, Kahr, Raiffa, and (especially) Schlaifer, for extensive discussion and commentary on an earlier draft of this paper; but responsibility for any errors or imperfections remains strictly his own.[Professor Sharpe's paper, “Capital Asset Prices: A Theory of Market Equilibrium Under Conditions of Risk” (Journal of Finance, September 1964) appeared after this paper was in final form and on its way to the printers. My first section, which parallels the first half of his paper (with corresponding conclusions), sets the algebraic framework for sections II, III and VI, (which have no counterpart in his paper) and for section IV on the equilibrium prices of risk assets, concerning which our results differ significantly for reasons which will be explored elsewhere. Sharpe does not take up the capital budgeting problem developed in section V below.] (1975)THE VALUATION OF RISK ASSETS …The economics of advertising (1972)The economics of advertisingStochastic Models of Buying Behavior. (1971)Stochastic Models of Buying B…Information and Consumer Behavior (1970)Information and Consumer Beha…CAPITAL ASSET PRICES: A THEORY OF MARKET EQUILIBRIUM UNDER CONDITIONS OF RISK* (1964)CAPITAL ASSET PRICES: A THEOR…Imperfect Markets through Lack of Knowledge (1960)Imperfect Markets through Lac…Models of Man. (1959)Models of Man.Two-tier price membership mechanism design based on user profiles (2022)Two-tier price membership mec…Risk Management: An Interdisciplinary Framework (2014)Risk Management: An Interdisc…The NBD repeat purchase process and M/G/∞ queues (2000)The NBD repeat purchase proce…A markovian model of consumer buying behavior and optimal advertising pulsing policy (1993)A markovian model of consumer…Consumer buying behavior and optimal advertising strategy: The quadratic profit function case (1988)Consumer buying behavior and …Stochastic diffusion models with advertising and word-of-mouth effects (1983)Stochastic diffusion models w…The Cost of Capital, Corporation Finance and the Theory of Investment (1958)Dividend Policy, Growth, and the Valuation of Shares (1961)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)The cost of capital, corporation finance and the theory of investment (2008)The Economic Effects of Advertising. 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References

  • 1964CAPITAL ASSET PRICES: A THEORY OF MARKET EQUILIBRIUM UNDER CONDITIONS OF RISK*19,431 cited
  • 1975THE VALUATION OF RISK ASSETS AND THE SELECTION OF RISKY INVESTMENTS IN STOCK PORTFOLIOS AND CAPITAL BUDGETS**This paper is another in a series of interrelated theoretical and statistical studies of corporate financial and investment policies being made under grants from the Rockefeller Foundation, and more recently the Ford Foundation, to the Harvard Business School. The generous support for this work is most gratefully acknowledged. The author is also much indebted to his colleagues Professors Bishop, Christenson, Kahr, Raiffa, and (especially) Schlaifer, for extensive discussion and commentary on an earlier draft of this paper; but responsibility for any errors or imperfections remains strictly his own.[Professor Sharpe's paper, “Capital Asset Prices: A Theory of Market Equilibrium Under Conditions of Risk” (Journal of Finance, September 1964) appeared after this paper was in final form and on its way to the printers. My first section, which parallels the first half of his paper (with corresponding conclusions), sets the algebraic framework for sections II, III and VI, (which have no counterpart in his paper) and for section IV on the equilibrium prices of risk assets, concerning which our results differ significantly for reasons which will be explored elsewhere. Sharpe does not take up the capital budgeting problem developed in section V below.]6,798 cited
  • 1970Information and Consumer Behavior5,796 cited
  • 1959Models of Man.3,558 cited
  • 1976The Economics of Information3,287 cited
  • 1976Optimal Advertising Policy Under Dynamic Conditions909 cited
  • 1972The economics of advertising389 cited
  • 1971Stochastic Models of Buying Behavior.233 cited
  • 1960Imperfect Markets through Lack of Knowledge169 cited
  • 1977Management Applications of Modern Control Theory

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126 cited
  • 1976Diffusion Processes and Optimal Advertising Policy112 cited
  • 1976A Theory of Demand with Variable Consumer Preferences85 cited
  • 1978Optimum Advertising and Goodwill under Uncertainty48 cited
  • 1976A Mathematical Model of Consumer Behavior40 cited
  • 1979A Generalization of the Nerlove-Arrow Model to Multi-Firms Advertising under Uncertainty29 cited
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    • 2000The NBD repeat purchase process and M/G/∞ queues12 cited
    • 1988Consumer buying behavior and optimal advertising strategy: The quadratic profit function case9 cited
    • 1993A markovian model of consumer buying behavior and optimal advertising pulsing policy7 cited
    • 2014Risk Management: An Interdisciplinary Framework0 cited