Drivers and perils of e-commerce in the Australian wholesale and retail industry

Joze Kuzic · G. Michael McGrath

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E-commerce and Technology Innovations Technology Adoption and User Behaviour Digital Innovation in Industries

Abstract

We report on the results of a survey of the top 500 Australian companies. The study showed that most of these companies are still at the same stage of the adoption of electronic commerce, they encountered similar challenges, identified similar success factors and achieved similar benefits. The research, which focused on the wholesale and retail industry, also demonstrated that this sector, when compared with other sectors, was considerably more realistic in predicting benefits.

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1985How information gives you competitive advantage 1999Information Technology Adoption Across Time: A Cross-Sectional Comparison of Pre-Adoption and Post-Adoption Beliefs1 1999Building consumer trust online 1999Electronic Commerce: A Managerial Perspective 2001Shopping Online for Freedom, Control, and Fun 2002Electronic Commerce 2002: A Managerial Perspective 2000E-Retail: Gold Rush or Fool's Gold?2000Electronic Commerce: The Strategic Perspective

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