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The Structure of Equilibria in Market Share Attraction Models

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References

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1976A Computer On-Line Marketing Mix Model48 cited

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1991Game theory in marketing: Applications, uses and limits23 cited
1999On the generalizability of advertising pulsation monopoly results to an oligopoly21 cited
1992On Comparing Alternative Advertising Policies of Pulsation*19 cited

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2000On New Phenomena in Dynamic Promotional Competition Models with Homogeneous and Quasi-homogeneous Firms16 cited