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Advertising Spending, Mood and Level of Product Information on Quality Perception
16 references·0 citing·48 second hop
Advertising Spending, Mood and Level of Product Information on Quality Perception (2015)Advertising Spending, Mood and Level of P…Signaling Theory: A Review and Assessment (2010)Signaling Theory: A Review an…Social psychology: handbook of basic principles (2008)Social psychology: handbook o…No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality (2000)No Pain, No Gain: A Critical …Emotion, cognition, and decision making (2000)Emotion, cognition, and decis…Beyond valence: Toward a model of emotion-specific influences on judgement and choice (2000)Beyond valence: Toward a mode…The Role of Emotions in Marketing (1999)The Role of Emotions in Marke…Brand Equity as a Signaling Phenomenon (1998)Brand Equity as a Signaling P…Mood and judgment: The affect infusion model (AIM). (1995)Mood and judgment: The affect…A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality? (1993)A Consumer-Side Experimental …Mood and Persuasion (1990)Mood and PersuasionPrice and Advertising Signals of Product Quality (1986)Price and Advertising Signals…Mood, misattribution, and judgments of well-being: Informative and directive functions of affective states. (1983)Mood, misattribution, and jud…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Heuristic versus systematic i…Advertising as Information (1974)Advertising as InformationInformation and Consumer Behavior (1970)Information and Consumer Beha…The Principles of Psychology (1891)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)A circumplex model of affect. (1980)The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption (2000)Customer engagement: the construct, antecedents, and consequences (2016)Understanding Customer Experience Throughout the Customer Journey (2016)Crime and Punishment: An Economic Approach (1968)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)The Structure of Psychological Well-Being. (1970)Availability: A heuristic for judging frequency and probability (1973)Subjective Well-Being (1984)Happiness is everything, or is it? Explorations on the meaning of psychological well-being. (1989)The Emerging Field of Emotion Regulation: An Integrative Review (1998)The Psychology of Interpersonal Relations. (1958)The case for motivated reasoning. (1990)ATTITUDES AND ATTITUDE CHANGE (1997)Attitude Change: Persuasion and Social Influence (2000)SERVICE WITH A SMILE: EMOTIONAL CONTAGION IN THE SERVICE ENCOUNTER. (2001)THE PSYCHOLOGY OF PERSONAL CONSTRUCTS (2010)Job Market Signaling (1973)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Corporate financing and investment decisions when firms have information that investors do not have (1984)Signalling Theory and Equilibrium in Strategic Management Research: An Assessment and a Research Agenda (2014)Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement (2017)Increasing Vaccination: Putting Psychological Science Into Action (2017)Self-Perception Theory (1972)Script processing in attitude formation and decision making. (1976)The Elaboration Likelihood Model of Persuasion (1986)A Continuum of Impression Formation, from Category-Based to Individuating Processes: Influences of Information and Motivation on Attention and Interpretation (1990)Cognition and Social Behavior (2014)Statistical principles in experimental design. (1962)Understanding Attitudes and Predicting Social Behavior (1980)The Elaboration Likelihood Model of Persuasion (1986)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A Theory of Cognitive Dissonance (2017)The illusion of control. (1975)Regret Theory: An Alternative Theory of Rational Choice Under Uncertainty (1982)Emotion And Adaptation (1991)Risk as feelings. (2001)Core affect and the psychological construction of emotion. (2003)Power, approach, and inhibition. (2003)Self-reports: How the questions shape the answers. (1999)Role congruity theory of prejudice toward female leaders. (2002)Political conservatism as motivated social cognition. (2003)The Antecedents and Consequences of Customer Satisfaction for Firms (1993)
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References

  • 2010Signaling Theory: A Review and Assessment6,720 cited
  • 1970Information and Consumer Behavior5,796 cited
  • 1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.5,511 cited
  • 2008Social psychology: handbook of basic principles5,473 cited
  • 1983Mood, misattribution, and judgments of well-being: Informative and directive functions of affective states.4,951 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1995Mood and judgment: The affect infusion model (AIM).3,469 cited
  • 1974Advertising as Information3,430 cited
  • 1999The Role of Emotions in Marketing3,295 cited
  • 2000Beyond valence: Toward a model of emotion-specific influences on judgement and choice3,030 cited
  • 1986Price and Advertising Signals of Product Quality2,284 cited
  • 2000No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality2,159 cited
  • 1998Brand Equity as a Signaling Phenomenon1,968 cited
  • 1993A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?1,017 cited
  • 2000Emotion, cognition, and decision making

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890 cited
  • 1990Mood and Persuasion738 cited
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