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Sustainable Marketing – Definition und begriffliche Abgrenzung
11 references·2 citing·43 second hop
Sustainable Marketing – Definition und begriffliche Abgrenzung (2014)Sustainable Marketing – Definition und be…Marketingmanagement (2020)MarketingmanagementConsciousness for sustainable consumption: scale development and new insights in the economic dimension of consumers’ sustainability (2013)Consciousness for sustainable…Marketingmanagement (2012)MarketingmanagementConcepts and Definitions of CSR and Corporate Sustainability: Between Agency and Communion (2012)Concepts and Definitions of C…Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010)Maximizing Business Returns t…Sustainability Marketing: A Global Perspective (2009)Sustainability Marketing: A G…Nachhaltiges Marketing-Management (2003)Nachhaltiges Marketing-Manage…Concepts and Definitions of CSR and Corporate Sustainability: Between Agency and Communion (2003)Concepts and Definitions of C…Bedeutung und Notwendigkeit (1972)Bedeutung und NotwendigkeitMeaning and Necessity, A Study in Semantics and Modal Logic. (1958)Meaning and Necessity, A Stud…Die Betriebswirtschaft (1953)Die BetriebswirtschaftGrundlagen des Marketing (2023)Grundlagen des MarketingUnternehmen zwischen Digitalisierung und Nachhaltigkeit – eine empirische Untersuchung (2018)Unternehmen zwischen Digitali…The Distorted Mirror: Reflections on the Unintended Consequences of Advertising (1986)Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products (2006)“Greening” the marketing mix: do firms do it and does it pay off? (2012)The values and motivations behind sustainable fashion consumption (2015)Green marketing orientation: Conceptualization, scale development and validation (2017)Built to last: Successful habits of visionary companies (1996)Cannibals with forks: the triple bottom line of 21st century business (1999)Corporate Social Responsibility Theories: Mapping the Territory (2004)Corporate Social Responsibility and Resource-Based Perspectives (2006)How corporate social responsibility is defined: an analysis of 37 definitions (2006)Strategic management a stakeholder approach (2010)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Structural Equations with Latent Variables (1989)Consumer awareness and sustainability-focused value orientation as motivating factors of responsible consumer behavior (2016)A multiple-item scale for measuring “sustainable consumption behaviour” construct (2019)Internal and External Determinants of Consumer Engagement in Sustainable Consumption (2020)Developing Buyer-Seller Relationships (1987)WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY. (1990)Strategy and society: the link between competitive advantage and corporate social responsibility (2007)The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness (2013)Do ESG Controversies Matter for Firm Value? Evidence from International Data (2016)Do Investors Value Sustainability? A Natural Experiment Examining Ranking and Fund Flows (2017)The Evolution of the Corporate Social Performance Model (1985)Corporate Social Performance Revisited (1991)W(h)ither Ecology? The Triple Bottom Line, the Global Reporting Initiative, and Corporate Sustainability Reporting (2012)A comparative literature analysis of definitions for green and sustainable supply chain management (2013)How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction (2014)Being Known (1999)Intuitive and deliberate judgments are based on common principles. (2011)Conceptual Engineering and Conceptual Ethics (2020)Kundenbindungsmanagement – Eine Einführung in die theoretischen und praktischen Problemstellungen (1998)Pricing Strategies of Software Vendors (2009)Country-of-origin marketing: A list of typical strategies with examples (2013)Die LOHAS im Kontext der Sinus-Milieus (2010)Grundlagen des Marketing (2012)Grundlagen des Marketing (2014)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Multigroup Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results (2011)School Bullying: Development and Some Important Challenges (2013)Guerrilla Marketing—Innovative or Parasitic Marketing? (2013)Commodity Marketing – Eine Einführung (2014)Vom Homo Oeconomicus zum Homo Digitalis – Die Veränderung der Informationsasymmetrien durch die Digitalisierung (2017)
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References

  • 1953Die Betriebswirtschaft4,537 cited
  • 2010Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication2,631 cited
  • 2012Concepts and Definitions of CSR and Corporate Sustainability: Between Agency and Communion1,702 cited
  • 2003Concepts and Definitions of CSR and Corporate Sustainability: Between Agency and Communion1,576 cited
  • 1958Meaning and Necessity, A Study in Semantics and Modal Logic.760 cited
  • 2009Sustainability Marketing: A Global Perspective655 cited
  • 2020Marketingmanagement445 cited
  • 2013Consciousness for sustainable consumption: scale development and new insights in the economic dimension of consumers’ sustainability279 cited
  • 2012Marketingmanagement79 cited
  • 2003Nachhaltiges Marketing-Management55 cited
  • 1972Bedeutung und Notwendigkeit22 cited

Cited by

  • 2018Unternehmen zwischen Digitalisierung und Nachhaltigkeit – eine empirische Untersuchung14 cited
  • 2023Grundlagen des Marketing12 cited

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