References

• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
• 1973On the psychology of prediction.6,201 cited
• 1956Rational choice and the structure of the environment.5,918 cited
• 1987Dimensions of Consumer Expertise4,373 cited
• 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
• 2001Investor Psychology and Asset Pricing2,429 cited
• 1985Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective1,316 cited
• 1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep1,309 cited
• 2001What Makes Investors Trade?1,296 cited
• 1985Ideals, central tendency, and frequency of instantiation as determinants of graded structure in categories.1,190 cited
• 1998Attitude change: Multiple roles for persuasion variables.1,003 cited
• 2008Exploring the relationship between celebrity endorser effects and advertising effectiveness805 cited
• 2009Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions721 cited
• 1993Advertising, R&D Expenditures and the Market Value of the Firm700 cited
• 1989