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Processing different degrees of logo change
16 references·1 citing·48 second hop
Processing different degrees of logo change (2015)Processing different degrees of logo chan…Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing (2007)Consumer Responses to Corpora…Exploring the psychology of interest (2006)Exploring the psychology of i…Corporate rebranding: destroying, transferring or creating brand equity? (2006)Corporate rebranding: destroy…Brand Synthesis: The Multidimensionality of Brand Knowledge (2003)Brand Synthesis: The Multidim…Brand Familiarity and Advertising Repetition Effects (2003)Brand Familiarity and Adverti…Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment (2001)Effects of Brand Logo Complex…Guidelines for Selecting or Modifying Logos (1998)Guidelines for Selecting or M…Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product (1990)Effects of Brand Awareness on…Possessions and the Extended Self (1988)Possessions and the Extended …The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Mo…A Methodology for Profiling Consumers' Decision‐Making Styles (1986)A Methodology for Profiling C…Using self-congruity and ideal congruity to predict purchase motivation (1985)Using self-congruity and idea…The Information Processing of Pictures in Print Advertisements (1983)The Information Processing of…Effects of message repetition and position on cognitive response, recall, and persuasion. (1979)Effects of message repetition…Facilitation in recognizing pairs of words: Evidence of a dependence between retrieval operations. (1971)Facilitation in recognizing p…Conflict, arousal, and curiosity. (1960)Conflict, arousal, and curios…Serif or sans serif typefaces? 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References

  • 1988Possessions and the Extended Self9,050 cited
  • 1986The Elaboration Likelihood Model of Persuasion8,811 cited
  • 1960Conflict, arousal, and curiosity.6,018 cited
  • 1971Facilitation in recognizing pairs of words: Evidence of a dependence between retrieval operations.2,947 cited
  • 2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
  • 1986A Methodology for Profiling Consumers' Decision‐Making Styles1,182 cited
  • 1990Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product962 cited
  • 1985Using self-congruity and ideal congruity to predict purchase motivation866 cited
  • 2007Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing866 cited
  • 2003Brand Familiarity and Advertising Repetition Effects855 cited
  • 1979Effects of message repetition and position on cognitive response, recall, and persuasion.813 cited
  • 1998Guidelines for Selecting or Modifying Logos655 cited
  • 1983The Information Processing of Pictures in Print Advertisements584 cited
  • 2006Exploring the psychology of interest481 cited
  • 2001Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment

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378 cited
  • 2006Corporate rebranding: destroying, transferring or creating brand equity?356 cited
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    • 2025Serif or sans serif typefaces? The effects of typefaces on consumers’ perceptions of activity and potency of brand logos8 cited