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The relationship of reputation and credibility to brand success

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References

1971Industrial Market Structure and Economic Performance.6,267 cited
1982Reputation and imperfect information3,093 cited
1982Rational cooperation in the finitely repeated prisoners' dilemma2,494 cited
1983Premiums for High Quality Products as Returns to Reputations2,325 cited
1982Predation, reputation, and entry deterrence1,850 cited
1978The Chain Store Paradox936 cited
1982Consumer Information, Product Quality, and Seller Reputation843 cited

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