References

• 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
• 1980A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions14,475 cited
• 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
• 1999Whence Consumer Loyalty?7,319 cited
• 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
• 1999Whence Consumer Loyalty?4,891 cited
• 1997Dimensions of Brand Personality4,046 cited
• 1991Managing Brand Equity3,818 cited
• 1993A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions3,422 cited
• 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
• 1990Consumer Evaluations of Brand Extensions3,266 cited
• 2007Strategic Brand Management1,706 cited
• 1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review1,461 cited
• 1995Measuring customer‐based brand equity1,388 cited