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TheJournal of Advertisingand the Development of Advertising Theory: Reflections and Directions for Future Research

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References

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2014Green Grass, High Cotton: Reflections on the Evolution of theJournal of Advertising19 cited

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2018How Rhetoric Theory Informs the Creative Advertising Development Process

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20 cited

2016Research and Publishing in theJournal of Advertising: Making Theory Relevant12 cited

2018Marketing Theory And Big Data11 cited