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LITERATURE REVIEW ON INFLUENCE OF ENTREPRENEURIAL MARKETING ORIENTATION ON COMPETITIVE ADVANTAGE AMONG MOBILE SERVICE PROVIDERS IN KENYA
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LITERATURE REVIEW ON INFLUENCE OF ENTREPRENEURIAL MARKETING ORIENTATION ON COMPETITIVE ADVANTAGE AMONG MOBILE SERVICE PROVIDERS IN KENYA (2014)LITERATURE REVIEW ON INFLUENCE OF ENTREPR…Firm resources and sustained competitive advantage (2004)Firm resources and sustained …The Theory of Economic Development (2003)The Theory of Economic Develo…Linking two dimensions of entrepreneurial orientation to firm performance (2001)Linking two dimensions of ent…Consumer perceived value: The development of a multiple item scale (2001)Consumer perceived value: The…Clarifying the Entrepreneurial Orientation Construct and Linking It To Performance (1996)Clarifying the Entrepreneuria…The Theory of the Growth of the Firm (1995)The Theory of the Growth of t…The Capabilities of Market-Driven Organizations (1994)The Capabilities of Market-Dr…Strategic assets and organizational rent (1993)Strategic assets and organiza…Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…A Conceptual Model of Entrepreneurship as Firm Behavior (1991)A Conceptual Model of Entrepr…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…How information gives you competitive advantage (1985)How information gives you com…A resource‐based view of the firm (1984)A resource‐based view of the …The Correlates of Entrepreneurship in Three Types of Firms (1983)The Correlates of Entrepreneu…Dynamic capabilities and strategic management (1997)The Colonial Origins of Comparative Development: An Empirical Investigation: Reply (2012)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Review of Psychometric theory (2nd ed.). (1979)Evolving to a New Dominant Logic for Marketing (2003)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Organizational culture and leadership (1993)The Discovery of Grounded Theory (2017)A Theory of the Allocation of Time (1965)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Advances in Consumer Research (2025)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Market Orientation and the Learning Organization (1995)Customer value: The next source for competitive advantage (1997)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Prospect Theory: An Analysis of Decision under Risk (1979)Firm Resources and Sustained Competitive Advantage (1991)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Prospect theory: An analysis of decision under risk (1988)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Causation and Effectuation: Toward a Theoretical Shift from Economic Inevitability to Entrepreneurial Contingency (2001)Entrepreneurial Orientation and Business Performance: An Assessment of past Research and Suggestions for the Future (2009)Positioning: The Battle for Your Mind (1981)The Concept of Corporate Strategy (1987)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage (1998)Dynamic capabilities: what are they? (2000)
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References

  • 2004Firm resources and sustained competitive advantage38,159 cited
  • 1984A resource‐based view of the firm26,093 cited
  • 2003The Theory of Economic Development22,756 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence19,034 cited
  • 1995The Theory of the Growth of the Firm13,922 cited
  • 1996Clarifying the Entrepreneurial Orientation Construct and Linking It To Performance10,337 cited
  • 1990The Effect of a Market Orientation on Business Profitability9,642 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications9,157 cited
  • 1993Market Orientation: Antecedents and Consequences8,825 cited
  • 1993Strategic assets and organizational rent8,402 cited
  • 2001Consumer perceived value: The development of a multiple item scale6,959 cited
  • 1994The Capabilities of Market-Driven Organizations6,576 cited
  • 1983The Correlates of Entrepreneurship in Three Types of Firms5,907 cited
  • 1985How information gives you competitive advantage4,441 cited
  • 1991A Conceptual Model of Entrepreneurship as Firm Behavior3,920 cited

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2001
Linking two dimensions of entrepreneurial orientation to firm performance
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