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When Does Retargeting Work? Timing Information Specicity
16 references·2 citing·50 second hop
When Does Retargeting Work? Timing Information Specicity (2011)When Does Retargeting Work? Timing Inform…Online Display Advertising: Targeting and Obtrusiveness (2011)Online Display Advertising: T…Privacy Regulation and Online Advertising (2010)Privacy Regulation and Online…Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence? (2010)Analyzing the Relationship Be…Website Morphing (2009)Website MorphingPutting one-to-one marketing to work: Personalization, customization, and choice (2008)Putting one-to-one marketing …The Effect of Banner Advertising on Internet Purchasing (2006)The Effect of Banner Advertis…Determinants of Customers’ Responses to Customized Offers: Conceptual Framework and Research Propositions (2004)Determinants of Customers’ Re…Factors Affecting Online Advertising Recall: A Study of Students (2003)Factors Affecting Online Adve…Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids (2000)Consumer Decision Making in O…Constructive Consumer Choice Processes (1998)Constructive Consumer Choice …Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Marketing in Hypermedia Compu…Investigating Household Purchase Timing Decisions: A Conditional Hazard Function Approach (1991)Investigating Household Purch…An Evaluation Cost Model of Consideration Sets (1990)An Evaluation Cost Model of C…The Effects of Product Class Knowledge on Information Search Behavior (1985)The Effects of Product Class …Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…Beyond the Last Touch: Attribution in Online Advertising (2018)Beyond the Last Touch: Attrib…How effective is targeted advertising? (2012)How effective is targeted adv…Possessions and the Extended Self (1988)The case for motivated reasoning. (1990)Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)On Making the Right Choice: The Deliberation-Without-Attention Effect (2006)Research on Innovation: A Review and Agenda for Marketing Science (2006)A Framework for Conceptual Contributions in Marketing (2011)Practical Issues in Structural Modeling (1987)Marketing Research: An Applied Orientation (1994)Estimating Production Functions Using Inputs to Control for Unobservables (2003)Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment (2013)When Does Retargeting Work? 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References

  • 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1998Constructive Consumer Choice Processes2,850 cited
  • 1985The Effects of Product Class Knowledge on Information Search Behavior1,994 cited
  • 2000Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids1,730 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness1,525 cited
  • 1990An Evaluation Cost Model of Consideration Sets1,026 cited
  • 2011Online Display Advertising: Targeting and Obtrusiveness817 cited
  • 2010Privacy Regulation and Online Advertising693 cited
  • 2004Determinants of Customers’ Responses to Customized Offers: Conceptual Framework and Research Propositions525 cited
  • 2008Putting one-to-one marketing to work: Personalization, customization, and choice480 cited
  • 2006The Effect of Banner Advertising on Internet Purchasing456 cited
  • 2010Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?375 cited
  • 2009Website Morphing300 cited
  • 1991

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Investigating Household Purchase Timing Decisions: A Conditional Hazard Function Approach
270 cited
  • 2003Factors Affecting Online Advertising Recall: A Study of Students246 cited
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    • 2018Beyond the Last Touch: Attribution in Online Advertising132 cited
    • 2012How effective is targeted advertising?113 cited