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Analysis of the Impact of Brand Assets on the Buying Decisions of Final Consumers Brand of Iran's Milk Industry Company (Pegah)
16 references·0 citing·46 second hop
Analysis of the Impact of Brand Assets on the Buying Decisions of Final Consumers Brand of Iran's Milk Industry Company (Pegah) (2012)Analysis of the Impact of Brand Assets on…Reciprocal Effects Between Multichannel Retailers’ Offline and Online Brand Images (2009)Reciprocal Effects Between Mu…A new measure of brand personality (2009)A new measure of brand person…Investigating the service brand: A customer value perspective (2008)Investigating the service bra…Brand relationships through brand reputation and brand tribalism (2008)Brand relationships through b…Going beyond the product: Defining, designing, and delivering customer solutions (2006)Going beyond the product: Def…Customer intention to return online: price perception, attribute‐level performance, and satisfaction unfolding over time (2005)Customer intention to return …The New Strategic Brand Management (2004)The New Strategic Brand Manag…The effects of brand associations on consumer response (2001)The effects of brand associat…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Brand equity valuation: a global perspective (1998)Brand equity valuation: a glo…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Brand Popularity, Country Image and Market Share: An Empirical Study (1997)Brand Popularity, Country Ima…A study of brand equity in an organizational‐buying context (1997)A study of brand equity in an…Measuring customer‐based brand equity (1995)Measuring customer‐based bran…Building a Brand: The Saturn Story (1994)Building a Brand: The Saturn …Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Possessions and the Extended Self (1988)On Resonance: A Critical Pluralistic Inquiry Into Advertising Rhetoric (1992)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self (2011)The consumer psychology of brands (2011)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Challenges and Opportunities in Multichannel Customer Management (2006)Methods to increase response to postal and electronic questionnaires (2009)Service quality, service convenience, price and fairness, customer loyalty, and the mediating role of customer satisfaction (2015)Marketing Research (1970)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Measuring Brand Equity Across Products and Markets (1996)Brand trust in the context of consumer loyalty (2001)Developing and validating measures of facets of customer-based brand equity (2003)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Communication and Control Processes in the Delivery of Service Quality (1988)Structural equation modeling in practice: A review and recommended two-step approach. 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(1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Brands and Branding: Research Findings and Future Priorities (2006)Building strong brands in a modern marketing communications environment (2009)The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook (2013)
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References

  • 1997Dimensions of Brand Personality7,380 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,433 cited
  • 1995Measuring customer‐based brand equity1,401 cited
  • 2004The New Strategic Brand Management710 cited
  • 2009A new measure of brand personality606 cited
  • 2001The effects of brand associations on consumer response599 cited
  • 2008Brand relationships through brand reputation and brand tribalism570 cited
  • 2005Customer intention to return online: price perception, attribute‐level performance, and satisfaction unfolding over time480 cited
  • 2008Investigating the service brand: A customer value perspective469 cited
  • 1998Brand equity valuation: a global perspective271 cited
  • 2006Going beyond the product: Defining, designing, and delivering customer solutions266 cited
  • 2009Reciprocal Effects Between Multichannel Retailers’ Offline and Online Brand Images236 cited
  • 1997Brand Popularity, Country Image and Market Share: An Empirical Study220 cited
  • 1997A study of brand equity in an organizational‐buying context196 cited

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  • 1994Building a Brand: The Saturn Story90 cited
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