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A synthesis of green marketing concept as a recipe for healthy environment in Nigeria
15 references·0 citing·43 second hop
A synthesis of green marketing concept as a recipe for healthy environment in Nigeria (2014)A synthesis of green marketing concept as…Targeting the Green Consumer (2013)Targeting the Green ConsumerThe Power of Green (2009)The Power of GreenSUSTAINABLE INCENTIVES IN MARKETING AND STRATEGIC GREENING: THE CASES OF LITHUANIA AND ROMANIA / MARKETINGO IR ŽALIOSIOS STRATEGIJOS DARNUMO PASKATOS: LIETUVOS IR RUMUNIJOS ATVEJAI (2008)SUSTAINABLE INCENTIVES IN MAR…Opportunities for green marketing: young consumers (2008)Opportunities for green marke…How Green Should You Be: Can Environmental Associations Enhance Brand Performance? (2008)How Green Should You Be: Can …Green products and corporate strategy: an empirical investigation (2006)Green products and corporate …Reevaluating green marketing: a strategic approach (2001)Reevaluating green marketing:…Measuring strategic environmental performance (1994)Measuring strategic environme…An Introduction To Green Marketing (1994)An Introduction To Green Mark…Strategic green marketing (1993)Strategic green marketingEnvironmental marketing: positive strategies for reaching the green consumer (1993)Environmental marketing: posi…Tourism, environment and development (1991)Tourism, environment and deve…Corporate social responsibility: A critical approach (1991)Corporate social responsibili…Fundamentals of Marketing (1972)Fundamentals of MarketingTHE CONCEPT OF MARKETING MIX (1964)THE CONCEPT OF MARKETING MIXGreen and competitive: ending the stalemate (1995)Toward a New Conception of the Environment-Competitiveness Relationship (1995)A RESOURCE-BASED PERSPECTIVE ON CORPORATE ENVIRONMENTAL PERFORMANCE AND PROFITABILITY. 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(2012)“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature (2017)The impact of tourism on the physical environment (1978)Environmental implications of tourism development (1980)Rural tourism and sustainable rural tourism (1994)Governmental responses to tourism development: three Brazilian case studies (2002)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unifying theory of behavioural change? (1978)Culture's Consequences: International Differences in Work-Related Values. (1983)Investigation of green marketing tools' effect on consumers' purchase behavior (2011)Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers (2017)Impact of culture, behavior and gender on green purchase intention (2017)Capitalism and Freedom (1963)61. 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References

  • 2008Opportunities for green marketing: young consumers1,001 cited
  • 1994An Introduction To Green Marketing749 cited
  • 2001Reevaluating green marketing: a strategic approach492 cited
  • 1991Corporate social responsibility: A critical approach380 cited
  • 2006Green products and corporate strategy: an empirical investigation376 cited
  • 1993Environmental marketing: positive strategies for reaching the green consumer279 cited
  • 1993Strategic green marketing271 cited
  • 1972Fundamentals of Marketing146 cited
  • 1994Measuring strategic environmental performance117 cited
  • 1991Tourism, environment and development106 cited
  • 1964THE CONCEPT OF MARKETING MIX90 cited
  • 2008How Green Should You Be: Can Environmental Associations Enhance Brand Performance?66 cited
  • 2009The Power of Green50 cited
  • 2008SUSTAINABLE INCENTIVES IN MARKETING AND STRATEGIC GREENING: THE CASES OF LITHUANIA AND ROMANIA / MARKETINGO IR ŽALIOSIOS STRATEGIJOS DARNUMO PASKATOS: LIETUVOS IR RUMUNIJOS ATVEJAI47 cited
  • 2013Targeting the Green Consumer8 cited

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