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Impact of Perceptual Dimensions and Behavioral dimension on brand equity in Pakistan
16 references·0 citing·27 second hop
Impact of Perceptual Dimensions and Behavioral dimension on brand equity in Pakistan (2013)Impact of Perceptual Dimensions and Behav…Strategic Brand Management (2007)Strategic Brand ManagementDoes image of country‐of‐origin matter to brand equity? (2007)Does image of country‐of‐orig…Are brands forever? How brand knowledge and relationships affect current and future purchases (2006)Are brands forever? How brand…The new strategic brand management: creating and sustaining brand equity long term (2005)The new strategic brand manag…Consumer‐based brand equity: improving the measurement – empirical evidence (2005)Consumer‐based brand equity: …The effects of brand associations on consumer response (2001)The effects of brand associat…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity (1991)Managing Brand EquityMANAGING BRAND EQUITY (1989)MANAGING BRAND EQUITYConsumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Advertising and Promotion Management (1987)Advertising and Promotion Man…Information and Consumer Behavior (1970)The nature of human values (1973)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Communication and Control Processes in the Delivery of Service Quality (1988)The evolving brand logic: a service-dominant logic perspective (2009)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)Customer-based brand equity for a destination (2007)A model of destination branding: Integrating the concepts of the branding and destination image (2010)Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)
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  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
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  • 1991Managing Brand Equity3,818 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
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  • 1987Advertising and Promotion Management868 cited
  • 2006Are brands forever? How brand knowledge and relationships affect current and future purchases851 cited
  • 2001The effects of brand associations on consumer response567 cited

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Does image of country‐of‐origin matter to brand equity?
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