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Examining How Social and Emerging Media Have Been Used in Public Relations Between 2006 and 2012: A Longitudinal Analysis
12 references·14 citing·42 second hop
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(1970)Building dialogic relationships through the world wide web (1998)Engaging stakeholders through Twitter: How nonprofit organizations are getting more out of 140 characters or less (2012)Information, Community, and Action: How Nonprofit Organizations Use Social Media* (2012)Dialogic Engagement: Clarifying Foundational Concepts (2014)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)User Acceptance of Information Technology: Toward A Unified View1 (2003)Artificial Intelligence: A Strategic Disruption in Public Relations (2019)Use of Social Media Platforms among Adults in the United States—Behavior on Social Media (2020)Corporate Communication Through Social Networks: The Identification of the Key Dimensions for Dialogic Communication (2021)We the Media: Grassroots Journalism by the People, for the People (2006)Hope for Haiti: An analysis of Facebook and Twitter usage during the earthquake relief efforts (2011)The Gulf Coast oil spill: Extending the theory of image restoration discourse to the realm of social media and beyond petroleum (2011)From Homo Economicus to Homo dialogicus: Rethinking social media use in CSR communication (2015)Introduction to Social Research. 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References

  • 1999Ongoing Crisis Communication: Planning, Managing, and Responding2,459 cited
  • 2013Excellence in Public Relations and Communication Management1,189 cited
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Cited by

  • 2016Social media for public relations: Lessons from four effective cases165 cited
  • 2015Does social media usage matter? An analysis of online practices and digital media perceptions of communication practitioners in Europe

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131 cited
  • 2017Inauthentic communication, organization-public relationships, and trust: A content analysis of online astroturfing news coverage30 cited
  • 2017Reputation management and authenticity26 cited
  • 2019Communicating feminist politics? The double-edged sword of using social media in a feminist organisation24 cited
  • 2019An evaluation u-turn: From narrow organisational objectives to broad accountability24 cited
  • 2013Overcoming Social Media Barriers for Small Businesses12 cited
  • 2018The Missing Half of Communication and Engagement9 cited
  • 2012Contenidos móviles para la comunicación de servicio 2.0 a partir de las redes sociales8 cited
  • 2014Stakeholderdialog auf Facebook – Entschuldigung und Verantwortungsübernahme als vertrauensfördernde Reaktion auf Online-Beschwerden in sozialen Netzwerken8 cited
  • 2025Public information officers’ use of social media monitoring: An updated analysis of current practice7 cited
  • 2022Dijital Çağda Gazetecilik: Geleneksel ve Dijital Gazetecilik Pratiklerinin Karşılaştırılması7 cited
  • 2024An Innovative Communication Paradigm for the Future of Public Relations: Artificial Intelligence6 cited
  • 1970Social Networking As A Strategy For Improving Food Safety: A Pilot Study6 cited