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Sales Promotion and Brand Loyalty: Some New Insights
16 references·2 citing·41 second hop
Sales Promotion and Brand Loyalty: Some New Insights (2015)Sales Promotion and Brand Loyalty: Some N…Effects of pricing and promotion on consumer perceptions: it depends on how you frame it (2005)Effects of pricing and promot…Does brand trust matter to brand equity? (2005)Does brand trust matter to br…The Effects of Free Sample Promotions on Incremental Brand Sales (2004)The Effects of Free Sample Pr…Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude (2003)Measuring the Hedonic and Uti…Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration (2001)Investments in Consumer Relat…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…A Benefit Congruency Framework of Sales Promotion Effectiveness (2000)A Benefit Congruency Framewor…Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer Loyalty: Toward an I…Managing Brand Equity (1991)Managing Brand EquityThe Price Knowledge and Search of Supermarket Shoppers (1990)The Price Knowledge and Searc…Sales Promotion: Concepts, Methods and Strategies (1990)Sales Promotion: Concepts, Me…Measuring Purchase‐decision involvement (1989)Measuring Purchase‐decision i…Impact of Sales Promotions on When, What, and How Much to Buy (1988)Impact of Sales Promotions on…Behavioral Learning Theory: Its Relevance to Marketing and Promotions (1981)Behavioral Learning Theory: I…Effect of expectation and disconfirmation on postexposure product evaluations: An alternative interpretation. (1977)Effect of expectation and dis…Purchase Intention in the Fashion Industry on Local and International E-Commerce in Indonesia (2021)Purchase Intention in the Fas…Pengaruh Display, Promosi Penjualan dan Kualitas Produk Pada Toko Online Terhadap Loyalitas Konsumen Dengan Variabel Intervening Kepuasan Pelanggan (2021)Pengaruh Display, Promosi Pen…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Possessions and the Extended Self (1988)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Customer Switching Behavior in Service Industries: An Exploratory Study (1995)Adoption of Internet banking by Australian consumers: an empirical investigation (1999)Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions (2001)A National Customer Satisfaction Barometer: The Swedish Experience (1992)A Theory of Cognitive Dissonance (2017)Prospect Theory: An Analysis of Decision under Risk (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Prospect theory: An analysis of decision under risk (1988)Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making (1999)The myth of the ethical consumer – do ethics matter in purchase behaviour? 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(1988)The Commitment-Trust Theory of Relationship Marketing (1994)Measuring Experience Economy Concepts: Tourism Applications (2007)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)On the Evaluation of Structural Equation Models (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development (2003)Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model (2004)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. (1991)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods (2005)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)
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References

  • 1999Whence Consumer Loyalty?7,319 cited
  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
  • 1991Managing Brand Equity3,818 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 2003Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude2,151 cited
  • 2001Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration2,080 cited
  • 1977Effect of expectation and disconfirmation on postexposure product evaluations: An alternative interpretation.1,740 cited
  • 2000A Benefit Congruency Framework of Sales Promotion Effectiveness1,518 cited
  • 1990The Price Knowledge and Search of Supermarket Shoppers1,118 cited
  • 1988Impact of Sales Promotions on When, What, and How Much to Buy1,052 cited
  • 2005Does brand trust matter to brand equity?892 cited
  • 1990Sales Promotion: Concepts, Methods and Strategies846 cited
  • 1989Measuring Purchase‐decision involvement490 cited
  • 1981Behavioral Learning Theory: Its Relevance to Marketing and Promotions393 cited
  • 2005Effects of pricing and promotion on consumer perceptions: it depends on how you frame it340 cited

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  • 2004The Effects of Free Sample Promotions on Incremental Brand Sales271 cited
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    • 2021Purchase Intention in the Fashion Industry on Local and International E-Commerce in Indonesia20 cited
    • 2021Pengaruh Display, Promosi Penjualan dan Kualitas Produk Pada Toko Online Terhadap Loyalitas Konsumen Dengan Variabel Intervening Kepuasan Pelanggan15 cited