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IN THE FRAMEWORK OF GREEN MARKETING ACTIVITIES: A STUDY TO DETERMINE THE TENDENCIES OF UNIVERSITY STUDENTS TOWARDS USING ENVIRONMENT-FRIENDLY PRODUCTS
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IN THE FRAMEWORK OF GREEN MARKETING ACTIVITIES: A STUDY TO DETERMINE THE TENDENCIES OF UNIVERSITY STUDENTS TOWARDS USING ENVIRONMENT-FRIENDLY PRODUCTS (2013)IN THE FRAMEWORK OF GREEN MARKETING ACTIV…Motivational complexity of green consumerism (2007)Motivational complexity of gr…Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products (2006)Avoiding Green Marketing Myop…Çevre Bilinçli Tüketiciler (2005)Çevre Bilinçli TüketicilerÇevreci Pazarlama ve Tüketicilerin Çevreci Tutumlarının Satın Alma Davranışlarına Etkileri İle İlgili Bir Uygulama (2003)Çevreci Pazarlama ve Tüketici…Principles of Marketing: 2nd European Edition (1999)Principles of Marketing: 2nd …Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination (1999)Green marketing and Ajzen’s t…Green Buying: The Influence of Environmental Concern on Consumer Behavior (1997)Green Buying: The Influence o…The Greening of Advertising: A Twenty-Five Year Look at Environmental Advertising (1996)The Greening of Advertising: …Going green in the service sector (1996)Going green in the service se…Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy (1995)Buyer Characteristics of the …An Introduction To Green Marketing (1994)An Introduction To Green Mark…Strategic green marketing (1993)Strategic green marketingExploring Green Consumers in an Oriental Culture: Role of Personal and Marketing Mix Factors (1993)Exploring Green Consumers in …Marketing: Theory and Practice (1983)Marketing: Theory and PracticePrinciples of Marketing (1972)Principles of MarketingAttitude-behavior relations: A theoretical analysis and review of empirical research. (1977)Mail and Telephone Surveys: The Total Design Method. (1979)Mail and Telephone Surveys: The Total Design Method. (1982)Gender diversity, board independence, environmental committee and greenhouse gas disclosure (2014)Factors Affecting Green Purchase Behaviour and Future Research Directions (2015)How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework (2019)Handbook of environmental psychology (1987)Advances in Consumer Research (1992)Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation (2003)Sustainable food consumption among young adults in Belgium: Theory of planned behaviour and the role of confidence and values (2007)Advances in Consumer Research (2025)Understanding Attitudes and Predicting Social Behavior (1980)From Intentions to Actions: A Theory of Planned Behavior (1985)The theory of planned behavior (1991)Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities (2009)The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)Determining the Characteristics of the Socially Conscious Consumer (1975)Stanford encyclopedia of philosophy (2002)Young consumers' intention towards buying green products in a developing nation: Extending the theory of planned behavior (2016)Fundamentals of Marketing (1972)Strategies for environmental advertising (1993)A stakeholder theory approach to designing environmental marketing strategy (1995)Re‐examining green purchase behaviour and the green consumer profile: new evidences (2012)Green marketing consumer-level theory review: A compendium of applied theories and further research directions (2017)Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions (2020)E‐service quality: a model of virtual service quality dimensions (2003)Bad apples, bad cases, and bad barrels: Meta-analytic evidence about sources of unethical decisions at work. (2010)Consumer engagement in online brand communities: a social media perspective (2015)Sustainable Food Consumption: Exploring the Consumer “Attitude – Behavioral Intention” Gap (2006)Predicting green product consumption using theory of planned behavior and reasoned action (2015)Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers (2017)Sustainable consumption: green consumer behaviour when purchasing products (2009)Mainstreaming Green Product Innovation: Why and How Companies Integrate Environmental Sustainability (2010)Mindful consumption: a customer-centric approach to sustainability (2010)Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy (1997)Gender differences in Egyptian consumers’ green purchase behaviour: the effects of environmental knowledge, concern and attitude (2006)Exploring consumer attitude and behaviour towards green practices in the lodging industry in India (2007)Classifying Services to Gain Strategic Marketing Insights (1983)Use of mass media campaigns to change health behaviour (2010)Effects of innovation types on firm performance (2011)
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References

  • 1972Principles of Marketing5,598 cited
  • 1999Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination1,086 cited
  • 1997Green Buying: The Influence of Environmental Concern on Consumer Behavior973 cited
  • 2007Motivational complexity of green consumerism776 cited
  • 2006Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products766 cited
  • 1994An Introduction To Green Marketing749 cited
  • 1995Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy711 cited
  • 1983Marketing: Theory and Practice629 cited
  • 1993Strategic green marketing271 cited
  • 1993Exploring Green Consumers in an Oriental Culture: Role of Personal and Marketing Mix Factors207 cited
  • 1996Going green in the service sector156 cited
  • 1996The Greening of Advertising: A Twenty-Five Year Look at Environmental Advertising112 cited
  • 1999Principles of Marketing: 2nd European Edition69 cited
  • 2005Çevre Bilinçli Tüketiciler49 cited
  • 2003Çevreci Pazarlama ve Tüketicilerin Çevreci Tutumlarının Satın Alma Davranışlarına Etkileri İle İlgili Bir Uygulama13 cited

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