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References

1985the Effect of Brand and Price Information on Subjective Product Evaluations596 cited
1996Increased consumer sales response though use of 99-ending prices192 cited
1989Effects of odd pricing on price recall144 cited
1982Memory and Markets, or Why Are You Paying $2.99 for a Widget?119 cited
1977Pricing, Principles and Practices.113 cited
1982Magic Numbers: Psychological Aspects of Menu Pricing94 cited
1965Does the "9 Fixation" in Retail Pricing Really Promote Sales?69 cited

2007Are consumers heterogeneous in their preferences for odd and even prices? Findings from a choice-based conjoint study52 cited
1998Estimating the effect of odd pricing38 cited
2007Price endings and consumer segmentation33 cited
2004Consumers' perception of odd‐ending prices with the introduction of the Euro32 cited
2009Patterns of price endings used in US and Japanese price advertising31 cited
2010Price endings and tourism consumers’ price perceptions30 cited
2010A cross-category investigation into the effects of nine-ending pricing on brand choice29 cited
2017Do subjects from high and low context cultures attribute different meanings to tourism services with 9-ending prices?

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28 cited