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The Impact of Variety Seeking, Social Status, Quality and Advertisement Towards Brand Switching in Smartphone Product (a Case Study of BlackBerry User Thas Has Ever Changed Into Another Smartphone Product in Surabaya)
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The Impact of Variety Seeking, Social Status, Quality and Advertisement Towards Brand Switching in Smartphone Product (a Case Study of BlackBerry User Thas Has Ever Changed Into Another Smartphone Product in Surabaya) (2015)The Impact of Variety Seeking, Social Sta…Business Research Method (2017)Business Research MethodPENGARUH KETIDAKPUASAN KONSUMEN DAN KARAKTERISTIK KATEGORI PRODUK TERHADAP KEPUTUSAN PERPINDAHAN MEREK DENGAN KEBUTUHAN MENCARI VARIASI SEBAGAI VARIABEL MODERASI (2014)PENGARUH KETIDAKPUASAN KONSUM…Resistance to Brand Switching when a Radically New Brand is Introduced: A Social Identity Theory Perspective (2010)Resistance to Brand Switching…10 Prinsip Kepuasan Pelanggan (2003)10 Prinsip Kepuasan PelangganPrinsip-prinsip pemasaran (2001)Prinsip-prinsip pemasaranMarketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Why we buy what we buy: A theory of consumption values (1991)Why we buy what we buy: A the…Effects of Retraction of Price Promotions on Brand Choice Behavior for Variety-Seeking and Last-Purchase-Loyal Consumers (1990)Effects of Retraction of Pric…The Interaction of Advertising and Evidence (1984)The Interaction of Advertisin…Exploratory brand switching: An empirical examination of its determinants (1984)Exploratory brand switching: …Variety Seeking Behavior: An Interdisciplinary Review (1982)Variety Seeking Behavior: An …Statistical principles in experimental design. 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References

  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1991Why we buy what we buy: A theory of consumption values5,107 cited
  • 1982Variety Seeking Behavior: An Interdisciplinary Review1,002 cited
  • 2001Prinsip-prinsip pemasaran756 cited
  • 2010Resistance to Brand Switching when a Radically New Brand is Introduced: A Social Identity Theory Perspective571 cited
  • 200310 Prinsip Kepuasan Pelanggan389 cited
  • 2017Business Research Method257 cited
  • 1984The Interaction of Advertising and Evidence242 cited
  • 1990Effects of Retraction of Price Promotions on Brand Choice Behavior for Variety-Seeking and Last-Purchase-Loyal Consumers155 cited
  • 1984Exploratory brand switching: An empirical examination of its determinants39 cited
  • 2014PENGARUH KETIDAKPUASAN KONSUMEN DAN KARAKTERISTIK KATEGORI PRODUK TERHADAP KEPUTUSAN PERPINDAHAN MEREK DENGAN KEBUTUHAN MENCARI VARIASI SEBAGAI VARIABEL MODERASI15 cited

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