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Disclosing Brand Placements in Movies

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2020A Meta-Analysis of the Effects of Disclosing Sponsored Content183 cited
2017Direct evaluative conditioning in brand placement: The impact of scene valence and prominence on brand placement repetition effects21 cited
2016How U.S. Consumers Respond to Product Placement: Cluster Analysis Based on Cognitive and Attitudinal Responses to Advertising in General14 cited
2021Brand in focus: Activating adolescents’ persuasion knowledge using disclosures for embedded advertising in music videos12 cited
2019“Branded, biased and it wants to sell a product”: typical ad representations influence the effect of ad recognition: a mixed-method research11 cited
2022Now you see me. Evaluating visual and auditory brand placement disclosures in music videos10 cited
2017Comparing children's explicit and implicit understanding of advertising and placement on TV8 cited