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Third-person perceptions of gambling sponsorship advertising
16 references·0 citing·47 second hop
Third-person perceptions of gambling sponsorship advertising (2015)Third-person perceptions of gambling spon…SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX (2005)SPONSORSHIP-LINKED MARKETING:…CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004)CONGRUENCE EFFECTS IN SPONSOR…An international review of sponsorship research: extension and update (2003)An international review of sp…A model of fan identification: antecedents and sponsorship outcomes (2003)A model of fan identification…Understanding sponsorship effects (2001)Understanding sponsorship eff…Social identity effects in a belief-attitude-intentions hierarchy: Implications for corporate sponsorship (2001)Social identity effects in a …The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products (2000)The Influence of Social Allia…Determinants of Sports Sponsorship Response (2000)Determinants of Sports Sponso…The Third Person Effect: A Critical Review and Synthesis (1999)The Third Person Effect: A Cr…PRELIMINARY VALIDATION OF THE SPORT FAN MOTIVATION SCALE (1995)PRELIMINARY VALIDATION OF THE…The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Mo…Measuring the Involvement Construct (1985)Measuring the Involvement Con…The Third-Person Effect in Communication (1983)The Third-Person Effect in Co…Cognitive and physiological processes in fear appeals and attitude change : A revised theory of protection motivation (1983)Cognitive and physiological p…Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses. (1979)Issue involvement can increas…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…A Theory of Cognitive Dissonance (1957)Understanding Attitudes and Predicting Social Behavior (1980)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Using social and behavioural science to support COVID-19 pandemic response (2020)Basking in reflected glory: Three (football) field studies. (1976)EQS : structural equations program manual (1989)A First Course in Factor Analysis (1993)Consumer Loyalty: The Meaning of Attachment in the Development of Sport Team Allegiance (2006)Progress and prospects for event tourism research (2015)What Is eSports and Why Do People Watch It? 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(1968)On the Evaluation of Structural Equation Models (1988)Dimensions of Brand Personality (1997)The impact of perceived corporate social responsibility on consumer behavior (2005)Theories of cognitive consistency : a sourcebook (1969)Script processing in attitude formation and decision making. (1976)Self-schemata and processing information about the self. (1977)Effects of involvement on persuasion: A meta-analysis. (1989)Attitude change: Multiple roles for persuasion variables. (1998)Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads (2002)The Theory of Buyer Behavior (1971)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Party Over Policy: The Dominating Impact of Group Influence on Political Beliefs. (2003)Social Identity, Self-Categorization, and the Communication of Group Norms (2006)Facebook and Online Privacy: Attitudes, Behaviors, and Unintended Consequences (2009)Putting the fear back into fear appeals: The extended parallel process model (1992)Intention—Behavior Relations: A Conceptual and Empirical Review (2002)Does changing behavioral intentions engender behavior change? A meta-analysis of the experimental evidence. (2006)
this work references cited by second hop

References

  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1986The Elaboration Likelihood Model of Persuasion8,811 cited
  • 1985Measuring the Involvement Construct6,012 cited
  • 1983Cognitive and physiological processes in fear appeals and attitude change : A revised theory of protection motivation2,584 cited
  • 1983The Third-Person Effect in Communication1,957 cited
  • 1979Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses.1,531 cited
  • 2000Determinants of Sports Sponsorship Response1,015 cited
  • 2004CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive972 cited
  • 1995PRELIMINARY VALIDATION OF THE SPORT FAN MOTIVATION SCALE797 cited
  • 2005SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX679 cited
  • 2003A model of fan identification: antecedents and sponsorship outcomes629 cited
  • 2001Understanding sponsorship effects561 cited
  • 2001Social identity effects in a belief-attitude-intentions hierarchy: Implications for corporate sponsorship457 cited
  • 2000The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products453 cited

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2003
An international review of sponsorship research: extension and update
412 cited
  • 1999The Third Person Effect: A Critical Review and Synthesis403 cited
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