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Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation
16 references·0 citing·49 second hop
Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation (2014)Big Data and Marketing Analytics in Gamin…Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments (2016)Do Targeted Discount Offers S…Bonuses versus Commissions: A Field Study (2013)Bonuses versus Commissions: A…Online Display Advertising: Targeting and Obtrusiveness (2011)Online Display Advertising: T…A structural model of sales-force compensation dynamics: Estimation and field implementation (2011)A structural model of sales-f…DYNAMICS OF RETAIL ADVERTISING: EVIDENCE FROM A FIELD EXPERIMENT (2009)DYNAMICS OF RETAIL ADVERTISIN…“The Best Price You'll Ever Get”: The 2005 Employee Discount Pricing Promotions in the U.S. Automobile Industry (2009)“The Best Price You'll Ever G…Putting one-to-one marketing to work: Personalization, customization, and choice (2008)Putting one-to-one marketing …Dynamic Catalog Mailing Policies (2006)Dynamic Catalog Mailing Polic…Response Modeling with Nonrandom Marketing-Mix Variables (2004)Response Modeling with Nonran…E-Customization (2003)E-CustomizationSales-Force Decision Models: Insights from 25 Years of Implementation (2001)Sales-Force Decision Models: …Building models for marketing decisions: (2000)Building models for marketing…Building Models for Marketing Decisions (2000)Building Models for Marketing…Commercial Use of UPC Scanner Data: Industry and Academic Perspectives (1999)Commercial Use of UPC Scanner…The Value of Purchase History Data in Target Marketing (1996)The Value of Purchase History…Models and Managers: The Concept of a Decision Calculus (1970)Models and Managers: The Conc…Moral Hazard and Observability (1979)The effect of bonus schemes on accounting decisions (1985)The Provision of Incentives in Firms (1999)Do Bonuses Enhance Sales Productivity? 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References

  • 2011Online Display Advertising: Targeting and Obtrusiveness817 cited
  • 1970Models and Managers: The Concept of a Decision Calculus798 cited
  • 1996The Value of Purchase History Data in Target Marketing754 cited
  • 2003E-Customization612 cited
  • 2000Building Models for Marketing Decisions509 cited
  • 2008Putting one-to-one marketing to work: Personalization, customization, and choice480 cited
  • 2004Response Modeling with Nonrandom Marketing-Mix Variables317 cited
  • 1999Commercial Use of UPC Scanner Data: Industry and Academic Perspectives207 cited
  • 2011A structural model of sales-force compensation dynamics: Estimation and field implementation174 cited
  • 2000Building models for marketing decisions:157 cited
  • 2006Dynamic Catalog Mailing Policies119 cited
  • 2016Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments115 cited
  • 2009“The Best Price You'll Ever Get”: The 2005 Employee Discount Pricing Promotions in the U.S. Automobile Industry75 cited
  • 2009DYNAMICS OF RETAIL ADVERTISING: EVIDENCE FROM A FIELD EXPERIMENT71 cited
  • 2001Sales-Force Decision Models: Insights from 25 Years of Implementation65 cited

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  • 2013Bonuses versus Commissions: A Field Study64 cited
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