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Building Service Brands via Social Identity: Lessons from the Sports Marketplace
10 references·16 citing·50 second hop
Building Service Brands via Social Identity: Lessons from the Sports Marketplace (2001)Building Service Brands via Social Identi…Factors leading to group identification: A field study of winners and losers (1998)Factors leading to group iden…Brands as symbolic resources for the construction of identity (1998)Brands as symbolic resources …Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Understanding the Bond of Identification: An Investigation of Its Correlates among Art Museum Members (1995)Understanding the Bond of Ide…Subcultures of Consumption: An Ethnography of the New Bikers (1995)Subcultures of Consumption: A…How Consumers Consume: A Typology of Consumption Practices (1995)How Consumers Consume: A Typo…Mundane Consumption and the Self: A Social‐Identity Perspective (1993)Mundane Consumption and the S…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Servicescapes: The Impact of …Basking in reflected glory: Three (football) field studies. (1976)Basking in reflected glory: T…Investigating the Impact of Customer Brand Identification On Hospitality Brand Loyalty: A Social Identity Perspective (2017)Investigating the Impact of C…Identity crisis: a theoretical analysis of ‘team identification’ research (2017)Identity crisis: a theoretica…A Social Identity Approach to Sport Psychology: Principles, Practice, and Prospects (2015)A Social Identity Approach to…Managing brand presence through social media: the case of UK football clubs (2014)Managing brand presence throu…The influence of customer brand identification on hotel brand evaluation and loyalty development (2013)The influence of customer bra…The influence of brand trust and brand identification on brand evangelism (2013)The influence of brand trust …Exploring the effect of e-WOM participation on e-Loyalty in e-commerce (2013)Exploring the effect of e-WOM…Employees' commitment to brands in the service sector: Luxury hotel chains in Thailand (2008)Employees' commitment to bran…Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment (2008)Corporate reputation and cust…Stepping Outside the Lines: Developing a Multi-dimensional Team Identity Scale Based on Social Identity Theory (2007)Stepping Outside the Lines: D…Sports Teams and Their Communities: Examining the Influence of External Group Identities on Team Identity (2007)Sports Teams and Their Commun…Virtual Community Attraction: Why People Hang Out Online (2006)Virtual Community Attraction:…Understanding the positive social psychological benefits of sport team identification: The team identification-social psychological health model. (2006)Understanding the positive so…Conceptualizing and researching employer branding (2004)Conceptualizing and researchi…In Search of Relived Social Experience: Group-Based Nostalgia Sport Tourism (2003)In Search of Relived Social E…Exploringthe Relationship Between Corporate Social Performance and Employer Attractiveness (2002)Exploringthe Relationship Bet…The Social Construction of Reality (1967)Studies in Ethnomethodology. (1968)Outline of a Theory of Practice. (1980)User Acceptance of Hedonic Information Systems1 (2004)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? 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this work references cited by second hop

References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees7,267 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1976Basking in reflected glory: Three (football) field studies.2,360 cited
  • 1995Subcultures of Consumption: An Ethnography of the New Bikers2,232 cited
  • 1995How Consumers Consume: A Typology of Consumption Practices1,701 cited
  • 1995Understanding the Bond of Identification: An Investigation of Its Correlates among Art Museum Members1,258 cited
  • 1998Brands as symbolic resources for the construction of identity823 cited
  • 1993Mundane Consumption and the Self: A Social‐Identity Perspective727 cited
  • 1998Factors leading to group identification: A field study of winners and losers574 cited

Cited by

  • 2004Conceptualizing and researching employer branding1,606 cited
  • 2006Virtual Community Attraction: Why People Hang Out Online918 cited
  • 2008Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment783 cited
  • 2002Exploringthe Relationship Between Corporate Social Performance and Employer Attractiveness724 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2006Understanding the positive social psychological benefits of sport team identification: The team identification-social psychological health model.436 cited
  • 2013The influence of brand trust and brand identification on brand evangelism401 cited
  • 2007Sports Teams and Their Communities: Examining the Influence of External Group Identities on Team Identity381 cited
  • 2013The influence of customer brand identification on hotel brand evaluation and loyalty development328 cited
  • 2013Exploring the effect of e-WOM participation on e-Loyalty in e-commerce275 cited
  • 2017Identity crisis: a theoretical analysis of ‘team identification’ research268 cited
  • 2017Investigating the Impact of Customer Brand Identification On Hospitality Brand Loyalty: A Social Identity Perspective263 cited
  • 2015A Social Identity Approach to Sport Psychology: Principles, Practice, and Prospects251 cited
  • 2014Managing brand presence through social media: the case of UK football clubs229 cited
  • 2003In Search of Relived Social Experience: Group-Based Nostalgia Sport Tourism228 cited
  • 2008Employees' commitment to brands in the service sector: Luxury hotel chains in Thailand218 cited
  • 2007Stepping Outside the Lines: Developing a Multi-dimensional Team Identity Scale Based on Social Identity Theory210 cited