SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Branding Decisions for Retailers’ Private Labels
16 references·1 citing·46 second hop
Branding Decisions for Retailers’ Private Labels (2014)Branding Decisions for Retailers’ Private…Private-Label Use and Store Loyalty (2008)Private-Label Use and Store L…Understanding retail branding: conceptual insights and research priorities (2004)Understanding retail branding…Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions (2003)Reciprocal Spillover Effects:…An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share (2003)An Empirical Analysis of the …Positioning of Store Brands (2002)Positioning of Store BrandsPrivate Labels and the Channel Relationship: A Cross‐Category Analysis (1998)Private Labels and the Channe…An Empirical Analysis of Umbrella Branding (1998)An Empirical Analysis of Umbr…Why Store Brand Penetration Varies by Retailer (1997)Why Store Brand Penetration V…The Introduction and Performance of Store Brands (1995)The Introduction and Performa…Measuring customer‐based brand equity (1995)Measuring customer‐based bran…When Do Private Labels Succeed (1993)When Do Private Labels SucceedThe Effects of Sequential Introduction of Brand Extensions (1992)The Effects of Sequential Int…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Umbrella Branding as a Signal of New Product Quality: An Example of Signalling by Posting a Bond (1988)Umbrella Branding as a Signal…Strategic Decentralization in Channels (1988)Strategic Decentralization in…Multimarket Oligopoly: Strategic Substitutes and Complements (1985)Multimarket Oligopoly: Strate…Towards Sustainable Private Labels in an Autonomous Community during COVID-19—Analysis of Consumer Behavior and Perception on the Example of Tenerife (2021)Towards Sustainable Private L…Specification Tests in Econometrics (1978)A Probabilistic Choice Model for Market Segmentation and Elasticity Structure (1989)On the use of structural equation models for marketing modeling (2000)Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation (2006)Generation Y vs. Baby Boomers: Shopping behavior, buyer involvement and implications for retailing (2013)Marketing Research (1970)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Measuring Brand Equity Across Products and Markets (1996)Brand trust in the context of consumer loyalty (2001)Developing and validating measures of facets of customer-based brand equity (2003)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)The impact of perceived corporate social responsibility on consumer behavior (2005)Advances in Consumer Research (2025)The psychology of interpersonal relations. (1958)Strategic Brand Concept-Image Management (1986)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brands and Branding: Research Findings and Future Priorities (2006)Managing Brand Equity (1991)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Customer Experience Management in Retailing: An Organizing Framework (2009)The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands (2010)Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration (2015)The Role of Market Forces in Assuring Contractual Performance (1981)On the Strategic Stability of Equilibria (1986)Price and Advertising Signals of Product Quality (1986)Agglomeration effects and performance: a test of the Texas lodging industry (2001)The effects of brand credibility on customer loyalty (2007)The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter? (2013)Information and Consumer Behavior (1970)Conditional logit analysis of qualitative choice behavior (1972)Building Strong Brands (1995)Trust and e-commerce: a study of consumer perceptions (2003)Destination image and destination personality: An application of branding theories to tourism places (2006)Fees Versus Royalties and the Private Value of a Patent (1986)Coordinating Coordination Failures in Keynesian Models (1988)The O-Ring Theory of Economic Development (1993)General purpose technologies ‘Engines of growth’? (1995)Price-Induced Patterns of Competition (1989)Price Competition in a Channel Structure with a Common Retailer (1991)A Scale for Measuring Attitude toward Private Label Products and an Examination of its Psychological and Behavioral Correlates (1998)Perspectives in supply chain risk management (2006)An Industry Equilibrium Analysis of Downstream Vertical Integration (2008)
this work references cited by second hop

References

  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1985Multimarket Oligopoly: Strategic Substitutes and Complements2,526 cited
  • 1995Measuring customer‐based brand equity1,388 cited
  • 1992The Effects of Sequential Introduction of Brand Extensions1,281 cited
  • 2004Understanding retail branding: conceptual insights and research priorities1,095 cited
  • 1988Umbrella Branding as a Signal of New Product Quality: An Example of Signalling by Posting a Bond796 cited
  • 1997Why Store Brand Penetration Varies by Retailer589 cited
  • 1995The Introduction and Performance of Store Brands565 cited
  • 1993When Do Private Labels Succeed549 cited
  • 1998An Empirical Analysis of Umbrella Branding480 cited
  • 2003Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions417 cited
  • 2002Positioning of Store Brands394 cited
  • 2008Private-Label Use and Store Loyalty380 cited
  • 1998Private Labels and the Channel Relationship: A Cross‐Category Analysis377 cited
  • 1988Strategic Decentralization in Channels370 cited
  • 2003An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

370 cited

Cited by

  • 2021Towards Sustainable Private Labels in an Autonomous Community during COVID-19—Analysis of Consumer Behavior and Perception on the Example of Tenerife12 cited