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Integrated marketing communications and their influences on brand loyalty: A Thai perspective
16 references·0 citing·41 second hop
Integrated marketing communications and their influences on brand loyalty: A Thai perspective (2024)Integrated marketing communications and t…The influence of the quality of the physical environment, food, and service on restaurant image, customer perceived value, customer satisfaction, and behavioral intentions (2012)The influence of the quality …Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China (2009)Understanding customer satisf…The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)The Drivers of Green Brand Eq…How quality, value, image, and satisfaction create loyalty at a Chinese telecom (2008)How quality, value, image, an…Are brands forever? How brand knowledge and relationships affect current and future purchases (2006)Are brands forever? How brand…The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective (2005)The influence of brand image …Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Assessing the effects of qual…Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments (2000)Agency and Trust Mechanisms i…The Malleable Self: The Role of Self-Expression in Persuasion (1999)The Malleable Self: The Role …Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…The Behavioral Consequences of Service Quality (1996)The Behavioral Consequences o…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …A Reference Price Model of Brand Choice for Frequently Purchased Products (1986)A Reference Price Model of Br…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Measuring Service Quality: A Reexamination and Extension (1992)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Prospect Theory: An Analysis of Decision under Risk (1979)Economic Action and Social Structure: The Problem of Embeddedness (1985)Prospect theory: An analysis of decision under risk (1988)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)E‐satisfaction and e‐loyalty: A contingency framework (2003)Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective1 (2007)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Modelling the relationship between hotel perceived value, customer satisfaction, and customer loyalty (2018)How online reviews affect purchase intention: a new model based on the stimulus-organism-response (S-O-R) framework (2020)What Drives Customer Satisfaction, Loyalty, and Happiness in Fast-Food Restaurants in China? 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(1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Comparative fit indexes in structural models. (1990)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)
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References

  • 1988Structural equation modeling in practice: A review and recommended two-step approach.42,320 cited
  • 1994The Commitment-Trust Theory of Relationship Marketing23,031 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
  • 1996The Behavioral Consequences of Service Quality12,400 cited
  • 1997Dimensions of Brand Personality7,380 cited
  • 2000Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments6,528 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 2009The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust1,866 cited
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  • 2012The influence of the quality of the physical environment, food, and service on restaurant image, customer perceived value, customer satisfaction, and behavioral intentions1,331 cited
  • 1999The Malleable Self: The Role of Self-Expression in Persuasion1,206 cited
  • 2009Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China1,118 cited
  • 2005The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective941 cited
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A Reference Price Model of Brand Choice for Frequently Purchased Products
934 cited
  • 2006Are brands forever? How brand knowledge and relationships affect current and future purchases861 cited
  • 2008How quality, value, image, and satisfaction create loyalty at a Chinese telecom823 cited
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